Printer Friendly
The Free Library
22,728,960 articles and books

NAMCO BANDAI's The Fast and the Furious(TM) Video Game Burns up Store Shelves Nationwide.

Game Includes Special $50 Offer to Participate in Any National Auto Sport Association The National Auto Sport Association (NASA) is an American motorsports organization promoting road racing and high-performance driver education.

Founded in 1991, NASA hosts High Performance Driving Events (HPDE), automotive rallies, time trials, autocross and amateur,
 (NASA NASA: see National Aeronautics and Space Administration.
 in full National Aeronautics and Space Administration

Independent U.S.
) Driving Event in the Country

SANTA CLARA, Calif. -- Leading video games publisher and developer NAMCO BANDAI Games Namco Bandai Games, Incorporated (NBGI) (株式会社バンダイナムコゲームス  America Inc. delivers a drift racing experience like no other, as The Fast and the Furious([TM]) ships for the PlayStation([R])2 computer entertainment system and is now available in retail outlets nationwide. The Fast and the Furious is rated 'T' for Teen by the entertainment software ratings board (ESRB ESRB Entertainment Software Rating Board
ESRB Estrogen Receptor Beta
ESRB Explosive Safety Review Board
), and is now available nationwide for a suggested retail price of $39.99.

"The almost endless customization, the revolutionary drift model and the Japanese Tuner, Classic Muscle and Concept cars featured in The Fast and the Furious video game make this the most authentic drift racing experience yet," said Makoto Iwai, Senior Vice President of Development at NAMCO BANDAI Games America Inc. "The exclusive promotion with NASA is an additional element that allows consumers to truly enter the world of drift racing with a real-life experience."

Available inside each copy of The Fast and the Furious video game, customers will receive a $50.00 coupon to be used toward any NASA High Performance Driving Event in the country. Fans will have a real-life opportunity to experience the type of driving seen in the game, but in a controlled and safe environment. Consumers can drive their very own car on some of America's most famous road courses in a safe environment with no speed limits, no pedestrians, and no tickets!

Inspired by the events of the Universal Pictures' film and Universal Studios Home Entertainment Universal Studios Home Entertainment (formerly Universal Studios Home Video or MCA/Universal Home Video) is a home video company founded in 1979. It is a division of Universal Studios. It was originally known as MCA Videocassette, Inc.  DVD DVD: see digital versatile disc.
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 release of The Fast and the Furious: Tokyo Drift, available on store shelves today, The Fast and the Furious video game features a ground-breaking drift mechanic that makes drifting accessible to both beginning and veteran racing game drivers. Gameplay features revolutionary new systems like the Drift Indicator that make The Fast and the Furious the most accessible realistic drift game yet. Perched at the forefront of the drift racing phenomenon, the video game features a Revolutionary Drift Model that is fun and approachable for players of all skill levels; model cars, cinematic camera angles straight from the movie, unique boss challenges, stunning visuals with over 100 JDM JDM Japanese Domestic Market
JDM Judgment and Decision Making
JDM Juvenile Dermatomyositis (Childhood immune disease affecting skin and muscles)
JDM Justin Downey Marketing (Irving, TX) 
 Tuner, Classic Muscle and Concept cars as well as robust customization options all of which encompass the drift racing world!

For more information on this game and other exciting products, check out NAMCO NAMCO Nakamura Manufacturing Company, Ltd.  BANDAI Games' official website at

About the film

From the producer of the worldwide blockbuster hits The Fast and the Furious and its sequel, 2 Fast 2 Furious, comes the latest installment of the adrenaline-inducing series built on speedCoThe Fast and the Furious: Tokyo Drift. Set in the sexy and colorful underground world of Japanese drift racing, the newest and fastest customized rides go head-to-head on some of the most perilous courses in the world.

Sean Boswell (Black) is an outsider who attempts to define himself as a hot-headed hot-headed

impetuous, rash, or hot-tempered

hot-headedness n

adjective volatile 
, underdog street racer. Although racing provides a temporary escape from an unhappy home and the superficial world around him, it has also made Sean unpopular with the local authorities. To avoid jail time, Sean is sent to live with his gruff, estranged es·trange  
tr.v. es·tranged, es·trang·ing, es·trang·es
1. To make hostile, unsympathetic, or indifferent; alienate.

2. To remove from an accustomed place or set of associations.
 father, a career military-man stationed in Tokyo.

Now officially a gaijin Gaijin

Japanese term used to describe a non-Japanese investor in Japan (outside person). A more polite version of the same word is gaikokujin which means outside country person.
 (outsider), Sean feels even more shut out in a land of foreign customs and codes of honor. But it doesn't take long for him to find some action when a fellow American buddy, Twinkie Twinkie® defense Forensic psychiatry A legal tack in which a defendant claims that a criminal act resulted from chemical imbalances induced by 'junk food,' and not criminal intent.  (Bow Wow), introduces him to the underground world of drift racing. Sean's simple drag racing gets replaced by a rubber-burning, automotive art formCowith an exhilarating balance of speeding and gliding through a heart-stopping course of hairpin turns and switchbacks.

On his first time out drifting, Sean unknowingly takes on D.K., the "Drift King," a local champ with ties to the Japanese crime machine Yakuza yakuza

Japanese gangsters. Yakuza, who trace their roots back to ronin (masterless samurai), often adopt samurai-like rituals and identify themselves with elaborate body tattoos.
. Sean's loss comes at a high price tag when he's forced to work off the debt under the thumb of ex-pat, Han (Kang). Han soon welcomes Sean into this family of misfits and introduces him to the real principles of drifting. But when Sean falls for D.K.'s girlfriend, Neela (newcomer Kelley), an explosive series of events is set into motion, climaxing with an ultimate high stakes face off.

The Fast and the Furious: Tokyo Drift is directed by Justin Lin (Better Luck Tomorrow, Annapolis) and written by Chris Morgan (Cellular), Kario Salem (The Score) and Alfredo Botello. The film is produced by Neal H. Moritz (xXx, S.W.A.T.) and executive produced by Clayton Townsend (The Skeleton Key, The 40 Year-Old Virgin).

This film has been rated PG-13.

About Universal Studios Consumer Products Group

Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 and Vivendi Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi.

About NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc. is an interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a subsidiary of the newly formed NAMCO BANDAI Holdings This article is about the holding company and the group of companies it owns. For the game developer, see Namco Bandai Games.

Namco Bandai Holdings, Incorporated (NBHD) (
 (USA) Inc. based in Cypress, CA.

On September 29, 2005, Bandai Co., Ltd. and NAMCO LIMITED implemented a management integration to form NAMCO BANDAI Holdings Inc. This step was taken to compete more effectively on the global stage in the fast-changing entertainment industry and to deliver further growth.

The resulting BANDAI NAMCO Group is a global entertainment group involved in business fields ranging from toys, amusement facilities, video game software and visual software, to apparel, sundries sun·dries  
Articles too small or numerous to be specified; miscellaneous items.

[From sundry.
 and network content.

As previous separate entities (Namco Hometek Inc. and Bandai Games Inc.) the companies were each known for creating some of the industry's top video game franchises including: Tamagotchi Tamagotchi

[Japanese; cute little egg] space-age cyberpet; a solely electronic state; indigenous to Japan, appearing as an egg on a liquid-crystal screen. Life history, consisting of hatching, feeding, beeping when not fed, sleeping in 12 hour snatches, growing, dying
[R], Tekken[R], SOULCALIBUR[R], Dead to Rights[R], Pac-Man[R] World[TM], Digimon[R], Ridge Racer[R], Time Crisis[R] and ACECOMBAT[R]. For more information about NAMCO BANDAI Games America Inc. and its products log onto

Press Release [c] 2006 NAMCO BANDAI Games America Inc.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Sep 26, 2006
Previous Article:Platinum Panels Gleam at 121st AES Convention.
Next Article:IntraOp Medical Corporation Delivers Mobetron to Leading Cancer Center in The Netherlands.

Related Articles
Toying with hearts and minds: with Christmas fast approaching, the race is on to work out what the kids want.
Japanese gamers to merge.
NAMCO BANDAI Games Brings Its Popular Fighting Series to the PSP(TM) with TEKKEN(R): Dark Resurrection.
NAMCO BANDAI Games America Inc. to Develop Video Game Inspired by Universal Pictures' ''The Fast and the Furious: Tokyo Drift''.
NAMCO BANDAI Games Ships Ace Combat Zero(TM): The Belkan War; The Latest Installment in the Highly Popular Aerial Combat Series Swoops into Store...
NAMCO BANDAI Games America Inc. Ships TEKKEN(R) Dark Resurrection for the PSP(R) (PlayStation(R)Portable) System; The Highly Anticipated Fighting...
NAMCO BANDAI Games' Snoopy(TM) Vs. The Red Baron Soars onto Store Shelves Nationwide.
NAMCO BANDAI Games' Snoopy(TM) Vs. the Red Baron Flies to Gold.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters