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NAMA announces award winners.

NAMA has announced the 2008 Professional Development Awards of Excellence recipients. This year, these distinguished awards recognize NAMA members for achievement in the areas of Marketing

Communications, Public Relations and Sales.

Congratulations to the recipients of this year's awards.

MARKETING COMMUNICATIONS

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Paul Redhage, FMC Agricultural Products

Paul Redhage has been one of the industry's most admired and successful marketing communications professionals for more than 20 years. His extensive knowledge and skill have helped earn FMC national recognition. The company has been awarded with 11 Best of NAMA awards with many of Redhage's projects receiving first place and merit awards. This past April, NAMA recognized him with the Dilworth Award for Innovation.

Although he works with budgets usually only a fraction the size of his competitors, the creativity and relevancy of the work he oversees for FMC keep the company and its brands at the forefront of the agricultural chemical industry. Redhage's vast network of contacts and ability to craft solid, workable strategies keep FMC competitive and support the company's growth initiatives.

Redhage currently serves on the NAMA Executive Committee. Since joining NAMA, he's been deeply involved with the Carolinas/Virginia and Chesapeake Chapters. Redhage is also well-known for working tirelessly to strengthen the Student NAMA Program and for his work on the NAMA Careers and Professional Development Committees.

PUBLIC RELATIONS

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Beth Andersen, Charleston Orwig, Inc.

Beth Andersen has combined her keen ability to lead high-level strategy and planning efforts with a remarkable drive to lead an issues management team that has revitalized the reputation of Smithfield Foods. The company is now recognized for its commitment to environmental excellence, its employees and the communities it serves.

This turnaround is thanks to Andersen and her team who developed proactive messaging platforms that allow Smithfield Foods to meet potential and existing crises head-on. She helped replace their standard reply of "no comment" to media inquiries with direct and open communications that elevate their focus on community service and environmental stewardship.

Andersen also helped the company get more involved in industry affairs, extending its networks to include national and regional pork producer organizations, the Animal Agriculture Alliance and various universities. Smithfield Foods has evolved into an innovation leader with major customers like McDonald's and Wal-Mart.

Over the last 18 months, Andersen has helped the company implement two unique social responsibility initiatives: Helping Hungry Homes[TM] and Learners to Leaders[TM]. Both of which have generated an incredibly positive response thanks to the public outreach efforts of Andersen and her team.

As a longtime NAMA member, Andersen has played a huge role behind the scenes. Her presence on committees and as a judge in national competitions has been an asset to the organization. Her insight on agricultural issues and trends has helped provide valuable guidance in the selection of high-level speakers and interactive discussion groups to provide NAMA members an insider's perspective of how the agriculture industry operates.

SALES

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Vernon Benes, Beck Ag, Inc.

With 25 years of experience in the agriculture industry, Vernon Benes has a deep understanding of effective sales and marketing strategies in the crop protection channel. As Director of Business Development for Beck Ag, a position he's held for the past 10 years, he has made grower profitability a top priority. It's a philosophy that forms the foundation of the successful marketing and sales programs he's developed that led to long-term adoption of various products and services at the producer level.

Benes recently developed a revolutionary Peer Influence Selling Strategy for Monsanto that identified key peer producers and used their feedback and experience with YieldGard VT Triple corn to strengthen marketing efforts. The program involved the intricately timed and managed implementation of AgTelecoms, market segmentation, AgTelePanels, the use of PURLs and personalized post-conference follow-up.

Through Benes' leadership, Beck Ag was able to promote a key Monsanto product and give growers the opportunity to adopt cutting-edge production practices to improve their bottom line. In the process, he cultivated Monsanto loyalty and increased their revenues.

He is also recognized as a generous and considerate leader who appreciates every member of his team. Benes has been known to send personalized gifts to colleagues in appreciation for their unique contributions to a project's success.

The networking and industry connections forged through his experience in NAMA are beneficial to the strategies he develops for clients like Monsanto. Affiliated with the organization since the late 90s, Benes has served on the NAMA National Membership Committee and taken an active role at the Midlands NAMA Chapter where he currently serves as Vice President of Programs.

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February 2009

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Title Annotation:National NAMA News: News and information for members and friends of NAMA
Publication:Agri Marketing
Date:Nov 1, 2008
Words:816
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