NAMA LEADER'S MESSAGE.Welcome to Spring! I hope all of you that attended the conference in Denver Denver, city (1990 pop. 467,610), alt. 5,280 ft (1,609 m), state capital, coextensive with Denver co., N central Colo., on a plateau at the foot of the Front Range of the Rocky Mts., along the South Platte River where Cherry Creek meets it; inc. 1861. found it as enjoyable and valuable as I did. The educational sessions were tremendous. The speakers did an excellent job of discussing the current issues concerning agri-marketers. For those of you who did not make it, please take some time to read about the conference in the next issue of National NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. News so you also get the value of the speakers and sessions. If you did not attend, please make plans for Nashville in 2002. It will be worth your time. The conference was the second year into planning and organizing in a track format for emphasis on the area that you are most wanting professional development and exposure. This track concept - focusing on Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Product/ Species Management, and Sales - is just one way that the commitment to member value comes shining through. Why so much talk on member value? Member value has been the mantra mantra (măn`trə, mŭn–), in Hinduism and Buddhism, mystic words used in ritual and meditation. A mantra is believed to be the sound form of reality, having the power to bring into being the reality it represents. for past National President Jill Greene, and is for the current NAMA President Marjory Walker. It is also the key area that I will focus on as president-elect for the organization. It was identified early on that member value is key to the success and vitality vi·tal·i·ty n. 1. The capacity to live, grow, or develop. 2. Physical or intellectual vigor; energy. of this organization. Member value drives membership satisfaction and membership growth. Satisfied members invite others to join. New members make the organization dynamic. The more dynamic the organization, the more value we will all receive. Since member value is very individual, it is a challenge to deliver it to all members. This is a challenge that we must take on and embrace. Embrace it we have. It is the core focus of the national office, the Executive Committee and the leaders across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . I challenge all of you to help make this organization stronger and deliver the highest level of member value possible by doing three things: 1. Let us know what you want from the organization. Tell your local leadership, your regional directors, the members of the Executive Committee or the national office. We want to hear from you. 2. Invite a new member to join you at a local, regional or national activity. Find out what they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. and share that with us. 3. Be involved. Your involvement is key to you getting the most value you can from NAMA. Here's looking to a great year for NAMA. As Marjory put it ..." There is great value in being a NAMA member". Spread the word and watch us grow." |
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