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NAI brand awareness.


NAI See Network Associates.  Global named GBC GBC Game Boy Color
GBC Global Business Coalition
GBC Green Building Council
GBC George Brown College
GBC Great Basin College (Nevada)
GBC General Binding Corporation
GBC Greater Baltimore Committee
GBC Goldey-Beacom College
 as its preferred supplier of presentation materials and equipment to its members.

This agreement forms a partnership between the nation's premier office supply source and a respected network of more than 300 commercial real estate firms, united under NAI Global.

The partnership with GBC was formed to support NAI Global's brand objectives through a focus on brand consistency.

NAI Global has just completed a re-branding process, creating a new image for their organization and its membership of 300 offices in 40 countries worldwide. To reinforce this new image, NAI Global was seeking to implement a centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
, home office brand strategy centered on the use of logo, corporate colors, and printing styles and types.

NAI Global found the answer via a customized solution encompassing products and services available through GBC Brand Image Solutions[TM]. This offering blends a strategic marketing approach with printed communications, to help companies with multiple departments or branch offices strengthen and coordinate Belonging to a system of indexing by two or more terms. For example, points on a plane, cells in a spreadsheet and bits in dynamic RAM chips are identified by a pair of coordinates. Points in space are identified by sets of three coordinates.  brand image.

GBC accomplishes this goal by coordinating the design, production and national distribution of custom presentation solutions, including imprinted im·print  
tr.v. im·print·ed, im·print·ing, im·prints
1. To produce (a mark or pattern) on a surface by pressure.

2. To produce a mark on (a surface) by pressure.

3.
 covers, presentation folders, binders, index tabs and other printed materials.
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Article Details
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Title Annotation:GBC
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 11, 2006
Words:189
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