NAFB -- ENDURING CHANGE, EMBRACING OPPORTUNITIES@2000.

Agri Marketing magazine is pleased to continue its tradition of providing this special supplement for the farm broadcasters and associates gathering in Kansas City this fall. The annual meeting of the National Farm Broadcasters Association is a special opportunity for personal growth, networking and relaxation.

This year, President-Elect and Convention Chair Mike Hergert has put together a tremendous program that takes a hard look at what changes are influencing communications with farmers and how to take advantage of these changes.

Trade Talk kicks off the convention again this year on Thursday, November 9, where farm broadcasters meet the newsmakers in agriculture face to face. Trends in agricultural marketing and rural communications will be explored on Friday by advertising agency CEO's. Continuing the theme will be Steve Baker, COO of DirectAg.com, who will share his view of marketing in this new millennium. Executives from ADM, Cargill, Cenex Harvest States, Monsanto and New Holland will profile their business sectors and the changes they face.

NAFB CONVENTION OVERVIEW -- NOV. 8-12, 2000

WEDNESDAY, NOV. 8
10 a.m.      NAFB Foundation board meeting
12 p.m.      Registration opens
12 p.m.      Trade Talk setup begins
1 p.m.       NAFB board meeting
6 p.m.       President's/Trade Talk reception
7:30 p.m.    Past President's banquet -- by invitation

THURSDAY, NOV. 9
7 a.m.       Continental breakfast
7 a.m.       New voting member breakfast/orientation
8 a.m.       Trade Talk exhibits open
11:30 a.m.   Buffet luncheon
2:30 p.m.    Trade Talk exhibits close
3:30 p.m.    Marketing and Promotion Committee meeting
6 p.m.       Reception/NAFB Foundation auction
7:15 p.m.    Opening banquet

FRIDAY, NOV. 10
7:30 a.m.    Breakfast
8:15 a.m.    General session
               -- Steve Baker, DirectAg.com
9:15 a.m.    Newsmakers session
               -- Marty Andreas, ADM
               -- Dan Dye, Cargill
               -- Carl Casale, Monsanto
               -- Doug Gammie, New Holland
               -- John Johnson, Cenex Harvest States
10:45 a.m.   Agency CEO panel
               -- Bob Miller, Miller Meester
               -- Steve Barr, Osborn & Barr
               -- Gary Myers, Morgan & Myers
12 p.m.      Awards luncheon
1:30 p.m.    Voting members session
1:30 p.m.    Associate members session
3:30 p.m.    Regional meetings
5:45 p.m.    Reception
6:45 p.m.    Banquet with entertainment
12 a.m.      Midnight breakfast buffet

SATURDAY, NOV. 11
8 a.m.       Continental breakfast
9 a.m.       Keynote session -- Internet broadcasting
10:30 a.m.   Professional improvement
               -- Charlie Plumb
11:45 a.m.   Scholarship/anniversary luncheon
               -- Jose Santiago
2 p.m.       Voting members business session
2 p.m.       Associate members sports bar
6 p.m.       President's reception
6:45 p.m.    President's banquet
9 p.m.       President's celebration

SUNDAY, NOV. 12
8 a.m.       Devotional service
9 a.m.       NAFB board meeting