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Mystery men. (L.A. Stories).


There seems to be no limit to the marketing machine behind "The Matrix: Reloaded."

During a Dodgers game on the film's first weekend, a dozen stone faced men in charcoal charcoal, substance obtained by partial burning or carbonization (destructive distillation) of organic material. It is largely pure carbon. The entry of air during the carbonization process is controlled so that the organic material does not turn to ash, as in a  suits and dark sunglasses sunglasses  A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked

Sunglasses
 sat stiffly in two rows on the field level, occasionally tilting tilt 1  
v. tilt·ed, tilt·ing, tilts

v.tr.
1. To cause to slope, as by raising one end; incline: tilt a soup bowl; tilt a chair backward.

2.
 their heads and adjusting Secret Service-like earpieces.

About half way through the game, a commercial for "Matrix" appeared on the leftfield scoreboard and the stadium cameras were trained on the dark-suited crew, who, keeping their deadpan looks, produced bottles of Powerade from below their seats.

A call to Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. failed to reveal the origins of the men, who were obviously patterned on the ubiquitous "agents" in the film.

The actors, it happens, were hired by Coca-Cola Co., whose Powerade is a marketing partner of Warner Bros.

"Coke arranged for them to come to the game," said Derrick Hall
''For the Irish cricketer of the same name see Derrick Hall (cricketer)


This article or section is written like an .
, Dodgers senior vice president. "It got a lot of people's attention."
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Article Details
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Author:Satzman, Darrell
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:May 26, 2003
Words:155
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