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MyWetStuff.com to Deliver Liquid Travel Amenities to Travelers' Hotels Ahead of Arrival; Company Kicks off with $1 Million in Free Toiletries to First 70,000 Travelers.


CHARLOTTE, N.C. -- Life on the road is about to get easier for business travelers who are not content to check their luggage for short trips, yet face a sweeping ban on liquid products in carry-on baggage.

When WB Solutions, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 launches its MyWetStuff.com website at 12:01 am (EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
) on Tuesday, September 5, 2006, travelers will be able to pre-order trial sizes of their favorite water-based toiletries toi·let·ry  
n. pl. toi·let·ries
An article, such as toothpaste or a hairbrush, used in personal grooming or dressing.

toiletries nplartículos mpl de aseo (=
 and travel amenities. By processing the travel date and hotel location with the traveler's order, MyWetStuff.com delivers a personalized travel kit ahead of time to the hotel, where it awaits the traveler's arrival.

As part of the website's kickoff, the first 70,000 travelers to place an order on the site from September 5 through September 11 will receive credit for up to fifteen dollars toward their first order of the name-brand travel products offered--a total of over $1 million worth of free toiletries. Travelers seeking to participate in this promotion can reserve one of the 70,000 slots prior to September 5 by registering online. No further obligation is required.

While free consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 are nice to have, the real value of the MyWetStuff.com service is the convenience it provides, said Michael J. Miller Michael J. Miller is the former editor-in-chief of PC Magazine, and now holds an executive position in Ziff Davis, the magazine's parent company , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of WB Solutions. "Fliers who never would have checked a bag for a short trip now find themselves either adding considerably to their time spent at the airport, or scrambling around in a strange city trying to find the personal care products they use every day," Miller noted. "Now, there is an easy, inexpensive way to avoid adding even one extra stop between the gate and the hotel's front desk."

WB Solutions has selected Calgary-based Commerx Corporation, a leading E-Commerce solutions provider, to roll out a robust platform capable of integrating with other online travel reservation systems to offer one-stop convenience to travelers. "What you'll see very quickly is everyone from car rental companies to airlines to hotels integrating this amenities-ordering functionality within their own customer-facing systems," said Commerx CEO Robert Kulhawy. "We've built the system to scale across industries and platforms. The convenience of this service can extend to just about anywhere a traveler makes online arrangements with a MyWetStuff.com partner."

A broad market strategy that goes far beyond business-to-consumer online commerce will be rolled out during the month of September. Co-branding opportunities will be offered to travel industry partners, who will be able to deploy the MyWetStuff.com ordering functionality through their systems. WB Solutions will also offer special programs designed to allow large companies with extensive travel costs to ensure that employees on the road can stay productive and avoid needless delays related to the new carry-on restrictions--while taking advantage of additional discounts at MyWetStuff.com. In addition, special offers for trade shows and conventions are in the works. An international expansion model is also being developed.

WB Solutions is already building out a seasoned management team and has tapped Zolon A. Wilkins III to serve on its Board of Directors. Mr. Wilkins brings with him the experience of an extensive background in the hospitality and travel distribution industry. From 1998 until the sale of the company in 2000, Mr. Wilkins served as President of Lexington Services Associates, Ltd., then the largest global electronic hotel reservations provider in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and the second-largest in the world. "The hotel industry has been increasingly focused on improving service and amenities as part of a continual effort to improve the guest experience," Mr. Wilkins said. "The innovative service provided by MyWetStuff.com comes at a very opportune op·por·tune  
adj.
1. Suited or right for a particular purpose: an opportune place to make camp.

2. Occurring at a fitting or advantageous time: an opportune arrival.
 time and will allow hotel brands in a number of segments to offer both of these through a strategic alliance."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Peter J. Burns III, President of the College of Entrepreneurship in Phoenix, the most dramatic aspect of MyWetStuff.com is the speed with which the business arose in the wake of the August 10, 2006 ban on liquids in carry-ons. "As a fellow entrepreneur with over 100 business startups under my belt in the last 30 years, I have a good eye for recognizing talent--and Michael Miller Michael or Mike Miller may refer to:
  • Michael H. Miller (born c.1952), an admiral in the United States Navy
  • J. Michael Miller, Roman Catholic archbishop
  • J.
 has that in abundance," said Burns. "He recognized an exciting niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 and marshaled the resources to launch a brand new enterprise within only a week after making the determination that there was business to be had."

ABOUT WB SOLUTIONS, LLC

WB Solutions, LLC is the first entrant into the personalized water-based travel amenities market. This market has been created by the recent restrictions on liquid products carried on to commercial airlines; WB Solutions addresses the problem of lost productivity and unnecessary expenses which would otherwise be incurred by business travelers who do not wish to check their baggage for a short trip. Using established business principals and fully-proven technology, WB Solutions, through its MyWetStuff.com portal, aims to be the leading provider of ahead-of-time, customized personal amenities for the business traveler worldwide. For more information, please visit www.MyWetStuff.com or contact Amy Andrews, Media Relations, at (704) 957-6757 or by email at aandrews@composePR.com.

ABOUT MICHAEL J. MILLER

Michael J. Miller is a prominent business attorney and entrepreneur in Charlotte, NC. In addition to being the founder and CEO of WB Solutions, LLC, he is also the founding partner of The Business Law Advisors (TBLA TBLA Thunder Bay Law Association (Ontario, Canada)
TBLA TATA Business Leadership Award
TBLA Task-Based Language Assessment
TBLA Taco Bell Liberation Army
TBLA Thailand Business Leader Awards
TBLA Tomorrow's Business Leaders of America
). TBLA is Charlotte's premier boutique corporate law firm, focusing on M&A transactions and on working with entrepreneurs and middle-market companies. He is also the founder and president of Your General Counsel, Inc. (yourGC), an attorney "insourcing (1) Doing work with inhouse employees. Contrast with outsourcing.

(2) Creating jobs in your country by an organization that is foreign owned. Contrast with outsourcing.
" company with offices in Charlotte and Chicago. Prior to his current roles, Michael served as the general counsel of Charlotte-based startup YOUcentric, Inc., an enterprise CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  software company that was acquired by J.D. Edwards (J.D. Edwards & Company, Denver, CO, www.jdedwards.com) A developer of multinational, integrated enterprise software for distribution, finance, human resources, manufacturing and supply chain management.  & Co. for $86 million in 2001.

Michael is extremely active within the local and national entrepreneurial communities. He serves on the board of directors of the Charlotte Chapter of Entrepreneurs' Organization (EO) as both the Membership Chair and the Accelerator Chair. In addition, Michael serves on the global EO Accelerator committee, which has the mandate of helping young entrepreneurs reach $1 million in annual revenue.

ABOUT ZOLON A. WILKINS III

For fifteen years, Mr. Wilkins has played pivotal roles in the travel distribution industry including a four-year tenure as President of Lexington Services Associates, Ltd. He led the company from its sale to Travel Services International in 1998 and through the sale of the combined company to Airtours, PLC (now MyTravel, PLC) in 2000. Both were successful mergers; MyTravel, PLC is the world's second largest consolidator of vacation packages, and is traded on the London exchange (FTSE FTSE

A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times.

Notes:
The FTSE is similar to Standard & Poor's in the United States.
). Mr. Wilkins will play a strong role on the WB Solutions, LLC Board of Directors and will be active in the company's strategic alliance initiative.

ABOUT COMMERX CORPORATION

Commerx is a complete e-business solutions provider. As a leader in custom internet and web development solutions, Commerx employs a world class team of highly trained individuals committed to providing their expertise while maintaining consistent value and superior quality. Commerx has built a strong suite of offerings for its clients and takes pride in the fact that it can offer consulting services, graphic design and web site development, and build applications, as well as host and monitor and everything to do with the internet - and all from its own offices. Commerx has the expertise and hardware directly in-house, which saves customers time, hassle and money. As a part of its goals, Commerx contributes its services to the betterment bet·ter·ment  
n.
1. An improvement over what has been the case: financial betterment.

2. Law An improvement beyond normal upkeep and repair that adds to the value of real property.
 of charitable organizations, setting the standard by which other businesses measure their own corporate responsibility to such worthy causes. Commerx works with companies to find the customized solutions to all online business needs.

Commerx has won a number of internationally recognized e-business awards including the Smithsonian Award The Computerworld Smithsonian Award is given out annually to individuals who have used technology to produce beneficial changes for society. Nominees are proposed by a group of 100 CEOs of information technology companies. The award has been given since 1989.  for business process automation. A small sample of Commerx internet clients includes Mitsubishi International Corp., Pioneer Natural Resources, ATCO ATCO Air Traffic Control Officer
ATCO Association of Transport Coordinating Officers (UK)
ATCO Air Tanker/Fixed Wing Coordinator
ATCO Aviation Transportation Coordination Office
ATCO Air Taxi and Commercial Operator
, Anadarko, Burlington China, Petro Canada, Reeds Jewelry, Shell Oil, Telus, PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Enmax, and hundreds of other fine businesses.

ABOUT PETER J. BURNS, III

Peter Burns Peter Burns (born 5 January 1866; died 11 October 1952) was an Australian rules footballer in the (then) Victorian Football Association (VFA) and Victorian Football League (VFL).

Burns was a tall ruckman and full-back who became the game’s first superstar in Victoria.
 started his first business at the age of 19, as a result of a college project in a University of Virginia business class called "Entrepreneurship." Mr. Burns has started over 100 businesses; was the youngest participant in Harvard Business School's Owners and Presidents Management Program; and was one of the original members of the Young Entrepreneurs' Organization (now know as EO). Mr. Burns recently created the Nation's first program for granting Undergraduate Degrees in Entrepreneurship through his Phoenix-based College of Entrepreneurship, and launched the University Entrepreneurs Fund to instruct, encourage, and fund the next generation of America's primary economic engine: entrepreneurs.
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Publication:Business Wire
Article Type:Company overview
Date:Aug 24, 2006
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