MyPrimeTime Extends ROI From Their Web Analytics Investment Beyond the Web, Using NetTracker With Business Objects.Business/Technology Editors NORTH KINGSTOWN North Kingstown (kĭng`stən, kĭngz`toun'), town (1990 pop. 23,786), Washington co., S central R.I., on Narragansett Bay; inc. as Kings Towne 1674, divided into North Kingstown and South Kingstown 1723. , R.I.--(BUSINESS WIRE)--Feb. 25, 2002 Online Behavior Analysis Renders Profitable Marketing Mix Decisions Across All Media Channels Sane Solutions today announced MyPrimeTime, a media company that focuses on personal development for Baby Boomers See generation X. , is utilizing NetTracker(R) Web analytics software to capture rich clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. data to understand visitor content preferences that dictate revenue-increasing decisions for both Web and non-Web channels, such as television programming. For MyPrimeTime online behavior analysis has resulted in increased content and marketing budget allocation to their most profitable segments, the ability to base ad campaign decisions on previous ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , insight into developing future programming content, user demographic intelligence and an understanding of their cost to acquire loyal users. "The goal is to maximize the use of our marketing budget to attract and retain loyal users and generate ad revenue in the most efficient way possible. NetTracker gives us a better understanding of what we need to do to accomplish that," said Jim Granlund, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of MyPrimeTime. Part of MyPrimeTime's user analysis requires the ability to link online visitor behavior with other visitor data culled from user registrations and survey responses, enabling them to target their most loyal users based on demographic or psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). profiles. The solution was to integrate NetTracker with Business Objects' WebIntelligence(R). "Our partnership with Sane Solutions greatly benefits organizations that have already installed Business Objects and are looking to affordably incorporate the comprehensive online channel data from NetTracker into their customer analysis," said Mark Tice, vice president of global alliances at Business Objects. "As a Business Objects customer, MyPrimeTime was able to expedite the implementation of NetTracker using a rapid deployment template specially developed to help companies get the most complete Web site traffic analysis possible. In particular, allowing companies to use our award-winning WebIntelligence product to analyze Web site traffic data and compare it to information from other systems in the enterprise." MyPrimeTime's sophisticated use of NetTracker Web analytics demonstrates how valuable marketing data can be extracted from NetTracker and applied for streamlined marketing mix decisions. "Visitors' clickstreams contain rich customer insight that should be used for making intelligent marketing decisions. NetTracker allows companies like MyPrimeTime to analyze clickstream paths for a very reasonable price and to build on the technology investment they have already made in Business Objects," said Jim Rose Jim Rose may refer to a number of persons:
About Sane Solutions Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic sites. NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Hotwire, Prodigy and more. Sane Solutions' strategic partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett-Packard and more. Sane Solutions, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a privately held limited liability company located in North Kingstown, Rhode Island North Kingstown is a town in Washington County, Rhode Island, United States. The population was 26,326 at the 2000 census. The famous American portraitist Gilbert Stuart was born in the village of Saunderstown, located in the southern region of North Kingstown. . For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800/407-3570 or 401/295-4809; http://www.sane.com. |
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