MyNewPlace Selects StrongMail to Drive Marketing and Transactional Email.StrongMail Platform to Enable Targeted Email Marketing Through Tight Integration With MyNewPlace's Customer Databases and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Systems REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that MyNewPlace, the largest online apartment marketplace connecting renters and property owners, has selected StrongMail as its email delivery platform for marketing and transactional email. StrongMail's transactional email capabilities will enable MyNewPlace to conduct consumer lifecycle marketing, while a tight integration with customer systems will power highly targeted email marketing campaigns. MyNewPlace's online apartment listing service offers a database of more than six million apartments that can be easily browsed by prospective renters. Using StrongMail, MyNewPlace will be able to create and distribute dynamically generated email campaigns that can be optimized on the fly based on performance data from StrongMail's real-time reporting. "Email is a critical component of MyNewPlace's innovative and cost-effective business model for connecting renters and property owners, and StrongMail will provide us with the tools to utilize it to the fullest," said Kenneth Cluff, vice president of technology and co-founder of MyNewPlace. "By bringing our email infrastructure in-house, we will be able to better control the costs, effectiveness, and reliability of this critical communication channel." StrongMail integrates a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability. StrongMail has the most sophisticated bounce management technology in the industry, providing granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. visibility into delivery rates with clear, actionable steps to correct erroneous erroneous adj. 1) in error, wrong. 2) not according to established law, particularly in a legal decision or court ruling. ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. blocks or failures. Because deliverability parameters are constantly changing, StrongMail continually pushes updates to keep its customers performing at maximum efficiency. StrongMail's unique pricing structure, high performance and ease of use make it a viable solution for any size company. "MyNewPlace's cutting-edge approach to the apartment rental market is reflected in its desire to offer up relevant email communications that reflect a renter's personal interaction with the site," said Bill Wagner, vice president of marketing for StrongMail Systems. "By selecting StrongMail, MyNewPlace will be able to achieve that objective while joining an impressive roster of companies that are taking charge of their email communications by developing powerful in-house capabilities based on the StrongMail platform." About MyNewPlace MyNewPlace is creating the largest and easiest-to-use online marketplace for apartment rentals, connecting renters and owners of all types of properties. When renters find their new place on MyNewPlace and move in, participating properties offer a rebate. Property owners get a no-risk, performance-based solution for filling their vacancies: They do not pay for advertising, instead, they pay for leases. Headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA, MyNewPlace was founded in 2005 by John Helm
in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :HOMS) in 1999. For more information, visit www.mynewplace.com. About StrongMail Systems, Inc. StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners Evercore Partners NYSE: EVR is a boutique investment bank and private equity investment firm located in New York. It was founded by Blackstone Group alumni Austin Beutner and Roger Altman in 1996. , Globespan Capital Partners and Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme. , the venture capitalists Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com. |
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