MyDrugRep.com Names Prime Access Inc. as Advertising Agency; Initial Branding Campaign to Target Physician Audience and Pharmaceutical Customers.Business Editors & High-Tech/Medical Writers NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif.--(BUSINESS WIRE)--June 7, 2000 MyDrugRep.com, an innovative new sales channel enabling the pharmaceutical industry to market its products and services to physicians, recently announced Prime Access Inc. as its advertising agency of record. The assignment represents MyDrugRep.com's initial branding campaign, following a recent $5 million investment from Hummer Winblad Venture Partners. Advertising activities will focus on establishing MyDrugRep.com as the preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae online source of pharmaceutical resources for the medical community. "The campaigns Prime Access developed for us while I was in marketing at Merck were extremely compelling and effective," said Michael Wells, Vice President of Marketing at MyDrugRep.com. "Its ability to effectively target niche audiences and their experience in creating ads for pharmaceutical products make them a great choice for the launch of MyDrugRep.com." Billings for the assignment were not disclosed. Prime Access will be developing corporate identity, physician advertising and direct marketing for MyDrugRep.com. "We're extremely excited to be working with MyDrugRep.com," said Howard Buford, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Prime Access. "This assignment represents an excellent opportunity to help a quality start-up company start-up company A new business. and build it into a well-recognized and respected brand for physicians and those who want to reach physicians." About Prime Access Inc. Prime Access is a full-service agency that creates advertising and direct marketing programs targeted to specific audience segments. Founded in 1990, the agency's mission is to manage the overall relationship its clients hold with these segments. That means creating integrated marketing programs composed of the right mix of focused advertising, direct marketing and community presence to reach the target audience and achieve the specific results its clients are seeking. Clients served include AT&T Corporation, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Company, Merck & Company, Showtime show·time or show time n. 1. The time at which an entertainment, such as the showing of a movie, is scheduled to start. 2. Slang The time at which an activity is to begin. Noun 1. Networks as well as not-for-profit organizations such as New York's Lincoln Center for the Performing Arts Lincoln Center for the Performing Arts, in central Manhattan, New York City, between 62d and 66th streets W of Broadway. Lincoln Center is a complex of many buildings, including the Metropolitan Opera, Avery Fisher Hall, the New York State Theater, the Juilliard and the People With AIDS The People With AIDS (PWA) Self-Empowerment Movement was a movement of those diagnosed with AIDS and grew out of San Francisco. The PWA Self-Empowerment Movement believes that those diagnosed as having AIDS should "take charge of their own life, illness, and care, and to minimize Coalition. About MyDrugRep.com MyDrugRep.com is an innovative new sales channel enabling the pharmaceutical industry to market its products and services directly to physicians via the Internet. With offices in Newport Beach, Calif., and Philadelphia, MyDrugRep.com is also a leading provider of online pharmaceutical services for physicians and other licensed prescribers. The company delivers value to physicians by providing access to over 200 pharmaceutical companies and their respective resources through one gateway. The management team is composed of executives from leading companies in the pharmaceutical industry such as Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were , Astra-Zeneca, Genentech, Merck & Co. Inc., Medical Economics and McKinsey. For more information, visit www.mydrugrep.com. |
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