Printer Friendly Joins California Academy of Family Physicians Foundation, CAFP*F, eHealth Advisory Board.

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NEWPORT BEACH, Calif.--(BW HealthWire)--Aug. 29, 2000 Will Assist Foundation in Developing eHealth Strategy, an innovative new sales channel enabling the pharmaceutical industry to market its products and services to physicians, and the California Academy of Family Physicians Foundation (CAFP*F) today announced that will join the eHealth Advisory Board of the Foundation's Corporate Advisory Council.

As an Advisory Board member, will play an integral role in the formulation of the Foundation's ehealth strategic initiatives in conjunction with its technology committee. The Foundation and the California Academy of Family Physicians are seeking industry's advice to help family physicians cope with the rapid rate of technological change in the health industry in order to better serve their patients.

"It's a great honor for us to be working with the CAFP*F to devise a technology vision for family physicians in California," said Quang X. Pham, chairman and chief executive officer of "We're looking forward to helping craft ehealth initiatives, which both improve physicians' use of the Internet and advance the delivery of accessible, comprehensive health care to the people of California." will provide its market-leading eBusiness suite of applications to the 7,000 members of the California Academy of Family Physicians.

"Our goal is to improve and simplify how California physicians use Internet technology in their practices to better serve their patients," said Susan Hogeland, CAE, Executive Director of the California Academy of Family Physicians. " has developed very useful physician service offerings, and we're confident its management team will bring great insight and expertise to our own ehealth initiatives."

About CAFP*F

The California Academy of Family Physicians Foundation is the philanthropic arm of the California Academy of Family Physicians, a statewide professional association of family physicians. Family physicians provide comprehensive, continuous primary care for the entire family -- infants, children, adolescents, men, women (including obstetric and gynecologic care) and seniors. Family physicians are residency trained and most are board certified in family medicine.

About is an innovative new sales channel enabling the pharmaceutical industry to market its products and services directly to physicians via the Internet. With offices in Newport Beach, Calif., and Philadelphia, Penn., delivers value to physicians and other healthcare professionals by providing access to over 200 pharmaceutical companies and their respective resources through one marketplace. The management team is composed of executives from leading companies in the pharmaceutical industry such as Bristol-Myers Squibb, AstraZeneca, Genentech, Merck & Co. Inc., Medical Economics, PriceWaterhouseCoopers and McKinsey. For more information, visit
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Publication:Business Wire
Date:Aug 29, 2000
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