MyCity Licenses Local Portals to Equity Broadcasting Corporation; Little Rock Television Stations are Newest Fully Licensed Media Partners of Local Portals ``Powered By MyCity''.

Business Editors

MIAMI--(BUSINESS WIRE)--April 17, 2001

MyCity today announced it has reached an agreement with Equity Broadcasting Corporation, which operates (or has under construction) some 40 TV stations and 12 radio stations in more than two-dozen markets, covering 13% of the United States. Under the terms of the agreement, Equity's television stations in Little Rock, Arkansas will be fully licensed media partners of MyCity's local Little Rock portal and Equity will have the option to add additional markets.

"This agreement with Equity validates the MyCity vision of delivering our media partners a solution that works to expand their local brand, through our Powered by MyCity products, as well as drive new and significant revenues," noted MyCity President, CEO and Co-Founder Wolf Shlagman. "The ability to bundle television advertising with Internet marketing products on a local level will allow Equity to build on and enhance their relationships with their advertisers and consumers, ultimately reaping the benefits like increased ratings for their television stations."

In its Media Partner program, MyCity's local community portals, serving over 50,000 U.S. communities, are private labeled with a leading media or communications company serving a specific local market. The Media Partner promotes the licensed local portal as an extension of its own online presence, enabling it to better serve its customers with enhanced local information from over 100 MyCity.com content partners. The Media Partner's sales force also promotes a "Powered by MyCity", media partner branded, Local eMarketplace. The Local eMarketplace includes a complete suite of online products and services for the local small business community, featuring MyWebkit(TM), an automated website building tool, Premium Yellow Pages, Search Engine Submission Service, Domain Name Registration, Banner Factory, Local Website Directory and a host of other products. MyCity Media Partners also sell and place local advertising on the MyCity Local Ad Network, using the Company's proprietary MyREACH(TM) Radius Advertising Technology, which lets advertisers select the distance (radius) from their location where their ads will be displayed.

Steven Soldinger, Chief Operating Officer of Equity Broadcasting Corporation, commented, "We are pleased to associate with a service that offers greater value to our viewers and clients, with opportunities that extend beyond broadcast commercials. Viewers will now have additional local resources by which to locate community businesses, events and values. Advertising clients will have an efficient way to create websites and a more effective media mix to target more potential customers of their goods and services."

Equity's stations in Little Rock (KYPX-TV Pax 22/49 and KLRA WB 42) will promote, sell and share revenue on MyCity services, including advertising on the MyCity site, and the entire line of MyCity Local eMarketplace business-to-business online services.

About MyCity(R)

MyCity is an Application Service Provider that develops and licenses a complete line of online products and services for companies targeting the business and consumer marketplaces. For companies marketing to businesses, MyCity offers the "Local eMarketplace," a wide range of online products that may be licensed as a package or on an "a la carte" basis to supplement existing online operations. Strategic partners utilize MyCity's Local eMarketplace to generate new and significant revenue streams from their small business customers. The Local eMarketplace includes a host of local Web marketing solutions, including the MyWebkit(TM) business website and a suite of eMarketing tools such as MyCity's Premium Yellow Pages' directory, MyCity's Search Engine Submission Service, Domain Name Registration, Banner Factory, Local Website Directory and a host of other products.

For firms seeking to market directly to consumers, the Company developed and operates fully licensable city guides for over 50,000 U.S. communities. These city guides offer small businesses and organizations the ability to efficiently and effectively advertise and market online to consumers in their local area using the MyCity Local Ad Network and MyREACH(TM) locally targeted advertising. Based in Miami, Florida, MyCity began operations in 1996 and continues to develop new technologies and applications "Powered by MyCity," all designed to make the business of doing business on the Internet easier and more profitable. For more information, please visit the Company's website at www.mycity.com.

About Equity Broadcasting Corporation

Equity Broadcasting Corporation is based in Little Rock, Arkansas. The

company owns and operates KYPX, the PAX affiliate in Little Rock and Camden, Arkansas as well as KLRA, the WB affiliate for Little Rock. In addition, Equity owns KWBS, the PAX affiliate serving the Springfield, Mo. and Ft. Smith/Fayetteville markets and is purchasing KPBI, KFDF and KWBF, the Fox, UPN and WB affiliates in Ft. Smith/Fayetteville. Equity also recently built KQOK in Oklahoma City, a 5 million watt independent station and is currently finalizing purchase agreements for the PAX affiliate in St. Louis, MO and a former PAX affiliate serving the Phoenix, AZ market. Also under the Equity umbrella are 40 LPTV stations and full power television stations under construction in Tucson, AZ; Spokane, WA; Salt Lake City, UT; Montgomery, AL; Panama City, FL; Missoula, MT; Butte, MT; Great Falls, MT and Marquette, MI. Equity also owns and operates a dozen radio stations in Arkansas.

MyCity(R), MyREACH(TM) and MyWebkit(TM) are trademarks of MyCity.com, Inc. All other trademarks are the property of their registered owners.