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My two cents.


Here I go again. Once again I'm coming I'm Coming, was the first single from the forthcoming album, Rain’s World, by Korean singer Rain. The single was released in early October 2006 to Korean radio, and was an instant hit. The single also features Korean rapper Tablo of Epik High.  to the defense of public television in America. This time the theme is: Keep PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 commercial-free

Currently, public TV systems (some 363 TV stations, the PBS service and corporate parent The Corporation for Public Broadcasting The Corporation for Public Broadcasting (CPB) is a private non-profit corporation which is chartered and funded by the United States Federal Government to promote public broadcasting.

The CPB was created on November 7, 1967 when U.S. president Lyndon B.
) receive funds from the government, "viewers like you," corporate sponsors, foundations and various government departments. But, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, veteran journalist Bill Kurtis Bill Kurtis (born September 21, 1940) is a television journalist and producer best known as the host of numerous A&E crime and news documentary shows, including Investigative Reports, American Justice, and Cold Case Files.  and former PBS President Lawrence Grossman feel that "PBS needs to accept some 30-second TV commercials to ensure continued corporate underwriting."

This somewhat disturbs my sense of order and balance. I had a hard enough time accepting the idea of PBS running billboards. These billboards became 15-second intros and closings, and then multiple 15-second "enhanced underwriting spots." I cannot imagine PBS programs returning "after these brief messages." I view PBS as a commercial-free public island surrounded by a private and highly expensive Disneyland. One can argue that malls, garage sales and parks still offer free entertainment and education, but, honestly, they aren't the same thing. Your average cable TV theme channel can serve as Disneyland; your local TV station ran be the mall. Why would anyone want a public TV service to compete with commercial TV enterprises for audiences and advertising dollars?

A big deal has been made of the fact that, without additional commercial minutes, PBS will not be able to buy from the UK's BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 Did it ever occur to PBS executives, who profess to have open minds and above-average intelligence and taste, that quality programs from other countries exist? And it would make sense for BBC programs to move from the PBS ghetto to a wider, more commercial audience via cable and broadcast networks. Being commercial-free at home, the BBC needs money, and it has paid its dues in the US. TV landscape.

Since PBS' children's fare is excellent, I limit my criticism to the adult programming: too few American shows (eg., American Playhouse), not enough risky political entertainment, no nutrition education shows, no foreign news analysis, no non-U.K. foreign programming (eg., French movies or zarzuelas, Spanish operettas not seen on commercial stations) and no art appreciation programs (a criticism indirectly voiced by CBS' Dan Rather). I personally stopped contributing to WNET Wnet Windows Networking
WNET Women's Network for Entrepreneurial Training
WNET Wireless Network
, my local public TV station, in 1994, after it failed to acknowledge my claim that it was narrow-minded when it came to non-UK foreign programs. A WNET program executive wrote that the station did in fact fulfill its Italian programming obligations by broadcasting "works by the great Italian composers, ... Perry Como [and] Tony Bennett ... and cooking programs." (in any case, I think I've redeemed myself with a contribution to National Public Radio, possibly the best source of information in the US.)

When I bear adult Americans discussing the battle between the Famous San Diego Chicken mascot and PBS' own Barney while loading junk food junk food
n.
Any of various prepackaged snack foods high in calories but low in nutritional value.


junk food 
 into station wagons adorned with bumper stickers that say "Nuke Saddam," I blame PBS. When public stations fail to get contributions from viewers like me because they tend to compete with their commercial counterparts, I blame PBS. And when public stations want to run even more commercial minutes, I blame PBS.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Public Broadcasting Service must remain commercial free
Author:Serafini, Dom
Publication:Video Age International
Article Type:Column
Date:Jan 1, 1998
Words:530
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