Muze Inc. Enhances Video Data With Muze Views by Teaming With Video Pipeline Inc.; Video Streaming Preview Service Allows e-Tailers To Promote Video and DVD Releases To Consumers.Business Editors NEW YORK--(BUSINESS WIRE)--January 24, 2000 Muze, Inc., the leading provider of digital information about music, books and video powering the majority of the significant online and in-store music retailers, today announced the launch of MUZE VIEWS(tm), a new streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. service for e-tailers, in collaboration with Video Pipeline, Inc., the leading provider of video streaming See streaming video and video stream. previews on the Internet. With this service, Muze, Inc. offers a further enhanced service Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information; to online retailers by providing a quality streaming video preview source in addition to its comprehensive video database. This service gives consumers the ability to preview, free of charge, actual trailers of video or DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. titles they intend to purchase. Muze, Inc. and Video Pipeline, Inc. are providing video and DVD online retailers with yet another preview tool to convert Web surfers into customers. The combination of Muze's vast video database that covers every genre of home video entertainment with Video Pipeline's expertise in streaming video previews will further enhance the online shopping experience for customers. In a recent market research study conducted by BizRate.com in November 1999, consumers said that they consider online product previewing as significant as the core data about the product when making purchase decisions. Enabling customers to &uot;try it before buying it&uot; will therefore add to the bottom line by attracting more customers and closing a higher percentage of sales. &uot;More than 200 online sites are being driven by our entertainment data,&uot; said Anthony Laudico, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Muze, Inc. &uot;Teaming up with Video Pipeline, another industry leader will furthermore enhance our leadership in providing digital content that enables commerce to thrive on the Web.&uot; &uot;We believe that our online previews are having a significant impact on the purchasing decisions of online consumers,&uot; said Jed Horowitz, President of Video Pipeline, Inc. &uot;Working with Muze will facilitate the spread of their use because implementation is now a very simple matter for e-tailers.&uot; Consumers can currently access 6,800 Muze Views for both video and DVD titles. New trailers are added weekly as new video and DVD titles become available. Each preview is linked to the Muze video database and ranges from thirty seconds to two minutes in length. Consumers will have the option of seeing the preview the movie at low and high bandwiths (28.8 KBPS, 56.6 KBPS and 100 KBPS). About Muze, Inc. Since 1991, Muze has been setting the standard for interactive entertainment content and commerce. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Muze's in-store and online information systems for music, books and video and its advanced digital audio listening technology can be found in over 13,000 brick and mortar See bricks and mortar. locations and on over 200 web sites. Muze's comprehensive database is updated regularly by a staff of expert entertainment writers and editors. For such clients as Amazon.com (Nasdaq: AMZN AMZN Amazon.com (NASDAQ symbol) ), Barnes &Noble (NYSE NYSE See: New York Stock Exchange :BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), Tower Records, Virgin Mega Stores, and Yahoo!(Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Muze's information solutions bring entertainment retailers added revenue, improved customer service and increased customer loyalty. With new standards on the horizon, Muze is positioned to redirect communication in the entertainment industry supply chain. To experience Muze's database of popular music please visit its Web Site at http://www.muze.com. About Video Pipeline, Inc. Video Pipeline Inc. has been providing video, game and music retailers with electronic promotion tools since 1985. The company's services include generic and custom in-store programming as well as online previews for cyber retailers. Its services are available through leading video distributors and by direct subscription. Additional information about its streaming preview service is available at http://www.videopipeline.com |
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