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Music industry rivals gather for forum on digital platforms.


They may sound like uneasy partners, but digital music executives, record company executives and Hollywood creative types are accusing at the Radisson this week for iHollywood Forum's digital music confab, Music 2.0.

The topic is the currently touchy discussion of how digital and mobile platforms--basically, music in cell phones--can generate revenue in the music business.

About 400 attendees came last year, and the organizers expect a similar crowd this year. Two of the biggest sponsors are Santa Monica-based Yahoo Music, the subscription music service of Yahoo Inc., and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City-based AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Music, part of America Online See AOL.  Inc. AOL is preparing to launch a subscription-based music service of its own this spring called AOLMusicNow.

Yahoo Music's General Manager David Goldberg will give a keynote address keynote address
n.
An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech.

Noun 1.
 at the Conference, as will Eric Flannigan, general Manager for AOL Music, Movies and TV. Both Flannigan and Goldberg are based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , even though their companies are headquartered elsewhere.

"We've been in the music space for quite Some time, and the big events are always in L.A. and New York," said Ann Junod Burkart, spokeswoman for America Online. AOL Productions, the original content division, has had operations in L.A. for a decade, though it's recently ballooned to more than 150 employees. Some of AOL's business positions--including Burkart--recently relocated to Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. . In short, AOL has been expanding its L.A. presence. "Between the record labels, the entertainment and the movie industry, there's an important audience for us to reach here," Burkart said.

Apple Computer Inc's iTunes was an early entrant into the mobile arena last year with its Rokr phone, from Motorola Inc., which injected 100 songs from iTunes into a Motorola Razr phone. It received mixed reviews.

Verizon Communications Inc.'s third generation network, called Vcast, offers downloadable music onto phones, and Ted Casey, head of mobile music for Verizon also will be addressing the Music 2.0 conference.

Other carriers are trying to follow. European telecom giant Ericsson partnered with Napster Inc. to offer its music service to subscribers in certain areas, starting with SunCom Wireless Inc., a carrier in the Southeast and Puerto Rico. Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  partnered with RealNetwork Inc.'s Rhapsody (1) A subscription-based online music service from RealNetworks that gives users unlimited access to a vast library of major and independent label music. Within a single interface, Rhapsody provides access to streaming music, Internet radio and extensive music information and  in September to offer the service to PCS Vison customers. This week, Helio--a joint venture between South Korea's SK TElekom and Earthlink Networks Inc.--partnered with networking site MySpace.com.
COPYRIGHT 2006 CBJ, L.P.
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Author:Potkewitz, Hilary
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Feb 20, 2006
Words:395
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