MusiKube Announces First Multi-Channel Wireless Music Recognition and Discovery Solution.

Business Editors

CTIA Wireless & Entertainment Expo

LAS VEGAS--(BUSINESS WIRE)--Oct. 20, 2003

Powerful Solution Captures Consumer Interests, Driving Increased

Revenues for Mobile Operators, Retailers and Record Labels

MusiKube, a leading developer of music recognition and discovery solutions, today announced a suite of services for mobile operators and retailers that give consumers the tools to capture their music interests wherever and whenever they come across it, while giving retailers, record labels and wireless service providers new opportunities to increase profitability by increasing consumer impulse purchases. MusiKube will be demonstrating its full range of services at the Intel Booth (#839) at CTIA in Las Vegas from November 21-23rd 2003.

For years the ability of music consumers to capture their unique musical interests at the time of exposure has been extremely limited. MusiKube's multi-channel music discovery and recognition solutions empower users by taking everyday devices - like mobile phones - and enabling them to capture music that interests them wherever they come across it.

MusiKube's music recognition and discovery solutions consist of the following:

Mobile Music Identification (MMID) Solution

MMID turns everyday mobile phones into music capture and discovery devices by allowing consumers to identify music whenever it is heard. Consumers simply dial a toll-free phone number and hold their phone near the music for 15 seconds. They will then receive a text message directly to their phone with the song title and artist name, with a link to get recommendations and the ability to share the song/album information with their friends. A full list of all identified songs can be viewed, sampled and purchased from the MusiKube website along with related products such as monophonic, polyphonic and 'true tones' ringtones through MusiKube's fulfillment partners.

The MMID service leverages MusiKube's proprietary Media Platform and patent-pending fingerprinting technology, which converts snippets of music into a digital 'signature'. These converted audio snippets can then be matched against an extensive database, containing millions of song 'signatures' that only MusiKube can decipher.

The MMID service, to be released in beta version this November, can be accessed by any mobile phone.

Personal Music Guide (PMG)

MusiKube's innovative PMG is a wireless music discovery system that uses a customized HP iPAQ, Wi-Fi connectivity, and the same proprietary Media Platform encompassing licensed samples of millions of songs, album reviews and related content, to give consumers a personalized and interactive music discovery experience.

Using the MusiKube PMG, customers can freely roam the store and listen to music clips from virtually any CD by simply scanning the barcode. This powerful tool also allows users to maintain an ongoing personalized music library to help keep track of the music they like, even after multiple store visits. While browsing in-store, consumers can use the PMG to access their personalized list of songs and albums that have been identified ("tagged") via the MMID service.

Whether in-store or out, the greatest benefit of MusiKube's system is that it allows the consumer to keep a record of the music that interests them, act on impulse to create a personal music catalogue and maintain a single profile across all channels of distribution (mobile, on-line and in-store). The system is then able to tap into these profiles, simplify purchase decisions, and suggest personalized music recommendations based on past history.

"MusiKube's multi-channel wireless music services will fundamentally change the way music is marketed and purchased," said Ashley Heather, CEO of MusiKube. "Record labels will be able to reach beyond the teenage demographic to target older music consumers with more money to spend; mobile operators will finally be able to deliver rich mobile entertainment services; and brick-and-mortar retailers will have the tools they need to compete with e-tailers by creating a richer in-store experience".

About MusiKube:

MusiKube is a multi-channel entertainment solutions company, specializing in wireless music applications. MusiKube is the only service of its kind working with record labels, mobile operators and retailers to champion an authorized system that supports consumers ability to maximize impulse purchases of music and other related products.

MusiKube is based in New York City with offices in London. For more information, visit www.MusiKube.com.