Multimedia direct/targeted campaign.
CLIENT: Anderson BioSystems, Wichita, Kan.--Craig Plank
AGENCY: In-house
MESSAGE: To build awareness of Anderson BioSystems among dairy
operators and attract attendance to the Anderson trade show booth at the
World Dairy Expo.
AUDIENCE: Dairy owner/operators expected to attend World Dairy
Expo.
MERIT: Valent U.S.A. Corporation /archer>malmo
NATIONAL FINALISTS: Pioneer Hi-Bred International Inc. / McCormick
Company Pfizer--New Cattle Biologicals / Charleston|Orwig Inc. Land
O'Lakes Feed / Johnson Krumwiede Roads Pfizer Animal Health /
Charleston|Orwig Inc. Crompton/Uniroyal Chemical / The Duff Company
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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