Multimedia Leaders Join Apple's Development of QuickTime 2.5 for Windows; Adobe, Broderbund, Cinebase, Equilibrium and Intergraph join QuickTime 2.5-Win Development Effort; 47 Digital Media Vendors Endorse QuickTime 2.5 for Windows as a Target Platform for Media Authoring, Playback, and Acceleration.LAS VEGAS--(BUSINESS WIRE)--Nov. 25, 1996--Apple Computer, Inc. announced that Adobe, Broderbund, Cinebase, Intergraph, and Equilibrium have joined the third-party co-development team of QuickTime(R) 2.5 for Windows (QT 2.5-Win).
Macromedia, Media 100, and Truevision are also continuing their close relationship with Apple in accelerating the development of QT 2.5-Win, which has now entered alpha testing (programming) alpha testing - Testing of software at the developer's site by the customer. The stage before beta testing. six weeks after work on the original code began.
Engineers from all eight companies will be collaborating with Apple to architect key elements of the QT 2.5-Win product, including video frame-grabbing, NT multi-processor support, memory management, media compression, and decompression as well as the high-performance playback necessary to ensure broadcast and professional adoption.
"Central to our rapid innovation and development model is the premise that QuickTime development will be driven by open cooperation and direct collaboration with our key partners," said Tim Schaaff, director of QuickTime engineering. "This is in stark contrast to the `innovation through acquisition model' which has become so prevalent in the media industry today. Innovation through acquisition is too often predatory, counter-competitive, and by no means ensures meaningful innovation."
In addition to the eight co-developers, a total of 47 leading hardware and software developers have endorsed QuickTime as a multimedia deployment/content creation architecture (see appendix for full list) on Windows 95 and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. . This wide-ranging industry support also follows a recent PC Graphics Report written by Omid Rahmat, vice president of Jon Peddie Associates (Tiburon, CA) which noted: "QuickTime 2.5 has all the makings of a media architecture for sound and video without equal in the PC world."
Over the past four years, QuickTime has been the industry's leading multimedia development architecture for the Mac(R) OS platform and the premier multimedia client on 32- and 16-bit Windows. QuickTime has become the de-facto cross-platform standard for multimedia on the web, intranets, and post-production through alliances with Netscape Communications Corporation (company) Netscape Communications Corporation - (Formlerly "Mosaic Communications Corporation", MCC) A company set up in April 1994 by Dr. James H. Clark and Marc Andreessen <marca@netcom. (Mountain View, CA) Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Inc. (Mountain View, CA) and Silicon Graphics, Inc. (Mountain View, CA).
"As all things analog transform to digital in the professional film, broadcast, CD/DVD, and Internet markets, content is King," said Carlos Montalvo, vice president of the Interactive Media Group, Apple Computer, Inc. "Digital media developers, professional creatives, and publishers see Apple's QuickTime Media Layer (QTML QTML QuickTime Media Layer
QTML Quick Time Media Layer ) as the universal container which extends the value of their digital content by making it ubiquitous: platform independent, OS independent, and topology independent."
QuickTime 2.5 for Windows, Internet, and Mac OS provides developers with a compelling and previously unattainable business proposition: the ability to unify and target their multi-platform tool development and media content creation to a common, industry- standard architecture. In effect, QuickTime becomes a `target platform' for multimedia developers on Windows, Mac OS and UNIX UNIX
Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). (R) which, like Java(TM), allows for the widest distribution of content and media among personal computers and workstations.
The advent of such technologies such as DVD DVD: see digital versatile disc.
in full digital video disc or digital versatile disc
Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , Video CD, DVC (1) (Digital Video Camera) A camcorder that records in digital format. See DV.
(2) (Digital Video Cassette) An earlier term for the DV format. See DV.
(3) See desktop videoconferencing. , and the Internet is driving demand for digital content exponentially. By standardizing on QuickTime 2.5, digital media quality, fidelity and performance goes up; production cost go down and innovation accelerates.
"The acceptance of Apple's QuickTime as an open platform for multimedia content creation makes it an ideal technology to integrate with Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web. ," said Bob Lisbonne, vice president of Client Product Marketing at Netscape. "Our support of QuickTime represents another chapter in our ongoing relationship with Apple."
"Broderbund Software uses QuickTime in nearly all of its products," said Mickey W. Mantle, vice president of marketing for Broderbund Software, Inc. "We have developed custom CODECs The following is a list of codecs. Audio codecs
"As new technologies that profess to compete with QuickTime emerge, we look carefully at them. Technologies like ActiveMovie have promise, but we remain committed to the use of QuickTime in our future products. It is currently the only real cross-platform digital video solution, and the new features in QuickTime 2.5 for Windows make it an even more compelling solution."
The multimedia market is now being defined in web-weeks, vs. OS years. Tools, standards, and architectures are only as relevant as their ability to remain ahead of increasingly compressed innovation and market cycles. QuickTime 2.5-Win will be Apple's fifth release of QuickTime technology in the past 12 months. Apple's success with its QuickTime development model is directly tied to its ability to engage and sustain meaningful and open development partnerships with key industry partners.
QT 2.5 -Win includes a number of key advantages for multimedia development, including: -0-
-- Full multi-platform support (Mac OS, Windows 3.1, 95 and NT, OS/2(TM), UNIX(R))
-- Long-term industry usage (QuickTime has been available on Windows for over 4 years) and associated code stability
-- Seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. with other Apple multimedia technologies for Windows
-- QuickDraw(TM) 3D for workstation-quality 3D graphics
-- QuickTime VR The virtual reality version of QuickTime. It allows subjects to be viewed on screen in 3D space. Scenes are compiled from renderings or from multiple still shots taken of all sides. See QuickTime. for creating panoramic computer-generated or photo-realistic environments
-- QuickTime Conferencing for collaboration and videoconferencing capabilities
-- Apple's upcoming QuickTime Media Layer (QTML) -- a new paradigm New Paradigm
In the investing world, a totally new way of doing things that has a huge effect on business.
The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework. for multimedia authoring on Mac OS and Windows that enables one single `bridgeware' API on Mac OS and Windows to support 3D, Audio, Video, Conferencing/Collaboration, Speech, VR and more in a seamless, fully-integrated fashion. QTML will serve as Apple's open-platform alternative for a single, unified standard in multi-platform rich content deployment. -0-
QuickTime 2.5 for Windows will be the first multi-platform, high-performance open architecture for manipulating and distributing high-quality digital video on Windows 95 and Windows NT personal computers. However, in addition to QuickTime's renowned audio/video quality, QuickTime 2.5 for Windows also includes other data types that can be transparently accessed within the API, including: -0-
-- Sprites Noun 1. sprites - atmospheric electricity (lasting 10 msec) appearing as globular flashes of red (pink to blood-red) light rising to heights of 60 miles (sometimes seen together with elves)
-- VR - through QuickTime VR integration
-- 3D - through QuickDraw 3D integration
-- Collaboration/Videoconferencing-through QuickTime Conferencing integration -0-
"Apple Computer has a reputation for providing best-of-class multimedia technology for Macintosh customers -- our goal is to now set a similar benchmark for Windows developers," said Mitchell Weinstock, product marketing manager for QuickTime for Windows. "The endorsements of 47 leading Windows and multi-platform vendors demonstrate the industry need for a unifying OS-neutral standard for multimedia. Our goal is to work with any and all interested vendors to make QuickTime and QTML a unifying industry standard that solves the development needs of our partners and customers."
QuickTime: Ubiquitous in Development
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. The Envisioneering Group (Seaford, NY) over 74 percent of all multimedia titles are authored on the Macintosh using QuickTime. With QuickTime 2.5, Windows developers will finally have multimedia authoring capabilities that are feature and code-compliant with the Macintosh version of QuickTime. Apple has enabled playback-only of digital media on Windows with pre-2.5 versions of QuickTime since 1992.
By bringing the full authoring features of QuickTime on the Windows platform, developers will be able to create their content once on either a Macintosh or Windows-based system, and deliver that same content across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. without having to run separate development efforts. Developers will save time and money while delivering their content in a consistent manner to a larger audience.
QuickTime: Ubiquitous On the Internet
With the ubiquity Ubiquity
See also Omnipresence.
their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc. of QuickTime in professional video and multimedia content production, it is not surprising that over 50,000 hits were cataloged in a World Wide Web file search of .MOV (1) (Metal Oxide Varistor) A discrete electronic component that is commonly used to divert excessive current to the ground and/or neutral lines. Acting like a pressure relief value, an MOV is comprised of zinc oxide with small quantities of bismuth, cobalt, (QuickTime's file extension), as determined through AltaVista(TM). This is nearly twice the number of .AVI (Audio Video Interleaved) A Windows multimedia video format from Microsoft. It interleaves standard waveform audio and digital video frames (bitmaps) to provide reduced animation at 15 fps at 160x120x8 resolution. Audio is 11,025Hz, 8-bit samples. files (QuickTime's nearest competitor), which had 30,000 cataloged hits and also ignores one VERY large caveat: Macintosh QuickTime files, which are far more prevalent on the web than Windows versions See Windows. , may not use the .MOV suffix suf·fix
An affix added to the end of a word or stem, serving to form a new word or functioning as an inflectional ending, such as -ness in gentleness, -ing in walking, or -s in sits.
tr.v. and might not be picked up in the Altavista search.
Apple is also finalizing its QuickTime Plugin v. 1.1, which extends built-in QuickTime and QuickTime VR support to Netscape Navigator Version 2.0 for Mac OS (the plugin is already bundled with all shipping copies of Netscape Navigator 3.X for Mac OS and Windows) and Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. 2.X and 3.X for Windows. When also combined with Java, QuickTime is truly a de-facto industry standard on the Web.
The Apple QuickTime plugin is currently the second most popular plugin downloaded from the web according to C-NET and the QuickTime website receives over 650,000 hits per day, with the QuickTime VR site receiving over 500,000 hits per day.
QuickTime 2.5 Benefits
Interchangeable M-JPEG See MPEG.
M-JPEG - Moving JPEG File Format
Motion JPEG See MPEG and JPEG 2000.
Motion JPEG - Moving JPEG (M-JPEG) is a compression standard for video professionals that was implemented in a distinct way by each different video capture product. Files created in one system typically could not be played back or edited by another due to proprietary `hints' that were hard-coded into vendor hardware or software.
Through Apple's QuickTime Developer Working Group, The QuickTime Open Forum, Apple and leading digital video solution vendors have agreed to a fully interchangeable M-JPEG file format. Apple has implemented this new format in QuickTime 2.5 for Mac OS and will duplicate this functionality in the Windows version, allowing video professionals and editors to work with M-JPEG files independent of the hardware solution originally used to capture the media.
QuickTime 2.5 for Windows will also include a software interchangeable M-JPEG CODEC, allowing editors and others involved in the creative process to view M-JPEG compressed files on any computer with no additional hardware.
QuickTime Music Architecture
Significant enhancements to the QuickTime Music Architecture (QTMA QTMA Quick Time Music Architecture ) now enable title developers to easily enhance their content by creating their own musical identity. With the introduction of the QTMA, Apple has made it simple for computer users to work with MIDI by providing a software synthesizer A software synthesizer, also known as a softsynth or virtual instrument is a computer program for digital audio generation. Computer software which can create sounds or music is not new, but advances in processing speed are allowing softsynths to accomplish the same and a library of Sound Canvas instruments licensed from Roland.
This is very important for Windows users and computer manufacturers, since it eliminates the need for a sound card in the host system.
The enhancements in QuickTime 2.5 build on the QTMA by allowing music and synthesizer synthesizer
Machine that electronically generates and modifies sounds, frequently with the use of a digital computer, for use in the composition of electronic music and in live performance. developers to deliver their own custom software synthesizers, instruments and libraries of musical instruments through QuickTime. Title developers can use these components to embellish their content with music and create a distinctive aural aural /au·ral/ (aw´r'l)
1. auditory (1).
2. pertaining to an aura.
Relating to or perceived by the ear. experience.
The enhancements to the QTMA will also benefit professional musicians and music enthusiasts who use the Macintosh to create music. In addition to playing through the computer's built-in speaker, QuickTime 2.5 can route musical information to external MIDI devices and effects processors working directly with music industry standards such as Opcode's Open Music System (OMS OMS - Opportunity Management System ).
QuickTime to Support 3D, VR and Conferencing Objects
Apple has enhanced QuickTime to use the QuickDraw 3D engine for rendering 3D objects in real-time within a QuickTime movie. Video professionals can synchronize, composite and animate workstation-quality 3D rendered objects with other media types such as video, audio and music. Seamless integration with QuickTime VR and QuickTime Conferencing is also included in QuickTime 2.5 for Windows and QuickTime movies are also supported as dynamic textures on 3D objects and polygons.
Graphic Importer Component
QuickTime 2.5 includes a new graphic importer component allowing for import of a variety of diverse file formats. With this feature, any application that is QuickTime aware is able to import file formats such as .GIF GIF
in full Graphics Interchange Format
Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987. , MacPaint, .AVI, FlashPIX, Chips Graphics Inc., and Photoshop directly into their application.
Support for Closed-Caption Capture APIs
Traditional closed-captioning simply displays accompanying text as an overlay graphic to the video (and thus the captured movie). The closed-captioned text embedded in the video is lost for any useful purpose other than viewing. Along with video, sound, and music channels, closed-captioned text can be captured and embedded into a QuickTime movie's text track, which allows for fast searching and cataloging of stored media.
Enhanced Primary Data Handler
QuickTime's primary data handler has been updated to allow for higher performance playback. The data handler has been modified to maximize throughput resulting in noticeable performance improvements. The data handler acts as "magic glue" that permits streaming media See streaming audio, streaming video and digital media hub. over ATM and DV/DVC.
Asynchronous Refers to events that are not synchronized, or coordinated, in time. The following are considered asynchronous operations. The interval between transmitting A and B is not the same as between B and C. The ability to initiate a transmission at either end. JPEG JPEG
in full Joint Photographic Experts Group
Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. and Raw CODECs
The JPEG and Raw CODECs are now asynchronous, allowing QuickTime to continue processing data while the CODECs simultaneously compress or decompress To restore compressed data back to its original size.
(compression, data) decompress - To reverse the effects of data compression. video.
New Clock Component
A new clock component now guarantees enhanced synchronization (1) See synchronous and synchronous transmission.
(2) Ensuring that two sets of data are always the same. See data synchronization.
(3) Keeping time-of-day clocks in two devices set to the same time. See NTP. of video and sound and simplifies the problem of synchronizing synchronizing,
n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship. these data types across the diverse array of sound and video hardware configurations supported by QuickTime.
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, Calif., Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries. -0-
Note to Editors: To access Apple press releases, background material, and contact information on the web, visit The Source at: http://www.apple.com/source/ If you are interested in receiving Apple press releases by fax, call 800/AAPL-FAX (800/227-5329) and enter your PIN number. If you do not have a PIN number, contact Apple's Media Helpline at 408/974-2042 to request one. If you would like to receive Apple press releases by email, please send an email message to firstname.lastname@example.org In the subject field, type the text "subscribe (your full name)." To remove your address from the mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new , send an email message to email@example.com. In the subject field, type the text "unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out. (your full name)."
Apple's home page on the World Wide Web: http://www.apple.com/ -0-
Note to Editors: Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer, Inc. All other brand names mentioned are trademarks or registered trademarks of their respective holders, and are hereby acknowledged.
Appendix: Endorsees of QuickTime for Windows 2.5
3Dlabs, Inc. Multimedia and 3D Accelerator Chips Adaptec DV CODEC and FireWire Solutions Adobe Multimedia and Graphics Software Arboressence Multimedia Software Broderbund Software, Inc. Entertainment Software Brooktree (A Division of Rockwell Semiconductor) Multimedia Chips C-Cube Microsystems MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). Encoding/Decoding Chips Chromatic chromatic /chro·mat·ic/ (kro-mat´ik)
1. pertaining to color; stainable with dyes.
2. pertaining to chromatin.
1. Relating to color or colors. Research, Inc. Multimedia Chips Cinebase Digital Media Asset Management Software Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).
http://cirrus.com/. , Inc. Multimedia Chips Corel Productivity and Graphics Software Data Translation, Inc. Video Editing See nonlinear video editing and video editor. Solutions Duck Corporation Multimedia CODECs Elecede TV and Video Capture Cards See video capture board. Equilibrium Graphic Tools Software Fast Electronics Video Editing Solutions Highway One Music and Entertainment Software Horizons Technology, Inc. Multimedia CODECs and Applications Intergraph Computer
Systems Graphics Workstation and Board Vendor Iterated Systems Multimedia CODECs and Applications Integrated Micro Solutions Graphics Board Vendor Kinetix, Inc. Multimedia Authoring Software Macromedia Multimedia Authoring Software Media 100 Video Editing Solutions MetaTools Inc. Multimedia Authoring Software Metrowerks, Inc. Desktop and Internet Programming Tools miro Computer Products Inc. Video Editing Solutions and Graphics
Boards NeTPower, Inc. Graphics Workstations Netscape Communications Corporation Internet/Intranet Communication Software Number Nine Visual Technology Graphics Board Vendor and Multimedia Chips Nvidia Multimedia Chips Opcode Systems Opcode Systems, Inc. was founded in 1985 by Dave Oppenheim and based in and around Palo Alto, California, USA. Opcode produced MIDI sequencing software for the Mac OS and Microsoft Windows, which would later include digital audio capabilities, as well as audio and MIDI hardware , Inc. MIDI Sequencing and Authoring Solutions Philips Semiconductors Multimedia Chips Radius Video Editing Solutions and Graphics
Boards S3 Multimedia Chips Specular International Specular International was a company founded by Dennis Chen and Adam Lavine in 1990. Specular created and distributed several software products, the most popular of which was Infini-D, an integrated 3D modeling, rendering and animation software product that specialized in 3D effects such Multimedia Authoring Software Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. , Inc. Digital Media Authoring Tools Strata Multimedia Authoring Software Symantec Corporation Productivity Software and Programming
Tools Terran Interactive Multimedia Software Tools ThinkFish Productions, Inc. Multimedia and 3D Software Truevision Video Editing Solutions and Graphics
Boards Ulead Systems Ulead Systems is a Taiwanese computer software company headquartered in Neihu district in Taipei, Taiwan. History
Ulead was founded in August 5, 1989 by Lotus Chen, Lewis Liaw and Way-Zen Chen. Video, Photo and Web Imaging Software Videonics Professional Video Editing Solutions Vivo Software Vivo Software was a pioneer internet streaming media company which was acquired by RealNetworks in March 1998. Vivo Software designed the Vivo Video/Audio platform, including its encoding tools and end-user VivoActive Player. , Inc. Web Video Production Tools Company VXtreme Low-Bandwidth Web CODECs and Transport Xing MPEG and Streaming Audio/Video Solutions
Partial List of QuickTime 2.5 for Windows Endorsement Quotes:
"Our customers continue to benefit from the stability and robust functionality that QuickTime technology brings to Adobe's products," said Jerry Barber Carl Jerome "Jerry" Barber (April 25, 1916 – September 23, 1994) was a professional golfer on the PGA Tour.
He was born in Jacksonville, Illinois. Among his seven tour victories, Barber won the 1961 PGA Championship at Olympia Fields Country Club (a location not far , director of technology integration, Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. . "QuickTime and QuickTime for Windows are currently incorporated into several of our industry-leading applications including Adobe Premiere and Adobe Acrobat Document exchange software from Adobe that allows documents to be displayed and printed the same on every computer. The Acrobat system created the Portable Document Format (PDF), which is widely used in commercial printing and on the Web. See PDF. , and we look forward to extending QuickTime functionality in forthcoming releases of Adobe PageMaker PageMaker was the first desktop publishing program, introduced in 1985 by Aldus Corporation, initially for the Apple Macintosh but soon after also for the PC. It relies on Adobe Systems' PostScript page description language. 6.5 and Adobe After Effects for Windows NT."
"Broderbund Software uses QuickTime in nearly all of its products," said Mantle. "We have developed custom CODECs and technology that rely heavily upon QuickTime for their functionality and performance. In the past, this has required separate code bases for Macintosh(R) and Windows deliverables. With QuickTime 2.5, we plan to merge these code bases together and make use of capabilities on Windows that have long been available for the Macintosh.
"As new technologies that profess to compete with QuickTime emerge, we look carefully at them. Technologies like ActiveMovie have promise, but we remain committed to the use of QuickTime in our future products. It is currently the only real cross-platform digital video solution, and the new features in QuickTime 2.5 for Windows make it an even more compelling solution."
"Corel will continue its support of Apple's QuickTime for Windows throughout our product line," said Mr. Eid, Vice President of Technology at Corel. "First, we are excited to announce our new video editing product Corel Lumiere. Lumiere, a non-linear Video and Audio Compositing program, allows multimedia users to capture, edit and export QuickTime Movies, allowing them to be distributed and used by all QuickTime-savvy software and hardware."
"In addition, our Click & Create multimedia and game authoring tool supports QuickTime for Windows now!, Corel is planning to support across its multimedia product line many of the rich, new capabilities of QuickTime for Windows 2.5 when it is released. Finally, we have dozens of multimedia titles, including All Movie Guide 96 and Bernard of Hollywood's Marilyn, that depend on the quality of delivery that QuickTime for Windows provides. We are continually impressed by the significant achievements of the QuickTime engineering team. Corel has come to depend on this level of responsiveness from Apple Computer and QuickTime for Windows in particular," said Eid.
"The Duck Corporation is a leading provider of cross-platform, software-only development tools that enable developers to simultaneously bring a single title to market across multiple platforms. Duck has long been a supporter of cross-platform development tools and is excited to add QuickTime to the list of platforms that support TrueMotion.
"By offering Duck's TrueMotion CODEC as a QuickTime component, developers have the option of quickly porting TrueMotion-based titles to QuickTime-enabled platforms with a minimum of rework re·work
tr.v. re·worked, re·work·ing, re·works
1. To work over again; revise.
2. To subject to a repeated or new process.
n. . Duck expects this effort to culminate in a larger selection of products due to the speed in which the QuickTime protocol allows porting. Duck is committed to continuing its leadership as a provider of cross-platform development technologies."
Stan Marder CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Duck Corporation
"E4 is proud to announce cross platform support for QuickTime -- this is the first time that a single PCI card A circuit board that plugs into the computer's PCI bus and contains the control electronics for a peripheral device. Starting in the latter half of the 1990s, PCI became very popular. See PCI. with video capture, video output to TV, and a TV tuner on board has been available to the channel for both the Windows and Macintosh market in a single stocking unit," noted John Chan, Director of Product Marketing for E4.
"QuickTime multi-platform technology makes it easy to re-use, without re-creating, the same engineering work over and over again. We also like the fact that any QuickTime enabled application will be able to take advantage of our advanced video features, without any special programming on the part of the application vendor. This means that QuickTime enabled applications for Windows will be able to immediately use our product as the video input device of choice."
Steve Denebeim, President and CEO of Equilibrium stated: "On the eve On the Eve (Накануне in Russian) is the third novel by famous Russian writer Ivan Turgenev, best known for his short stories and the novel Fathers and Sons. of our launch of DeBabelizer Pro for Windows, we are very excited by Apple's new initiatives for QuickTime for Windows. We expect that our cross-platform automated graphics processing See graphics pipeline and DeBabelizer. tools will be substantially enhanced by Apple's new direction."
"Power!Video is perfect for all professional and novice multimedia developers. It provides full-screen smooth-motion video playback across multiple platforms. With QuickTime 2.5 you can now capture, create and distribute video or stills with superior quality at 2X to 8X CD-ROM CD-ROM: see compact disc.
in full compact disc read-only memory
Type of computer storage medium that is read optically (e.g., by a laser). rates. Images are more compact than with JPEG or Cinepak, which is essential for QuickTime VR, title and Web applications."
Charles W. Stevenson Director of Business Development Horizons Technology, Inc.
"Intergraph Computer Systems is thrilled to be working with Apple, Data Translation, Truevision and Macromedia to bring QuickTime technology into the video world on Windows NT. We believe that this will be a major development for NT and we are committed to supporting this effort."
Michael Bare Intergraph Computer Systems Digital Media Division
"Iterated Systems developed ClearVideo to work within QuickTime, so we are thrilled to see the growing cross-platform coverage and increasing momentum of QuickTime in the marketplace," said Brian Meek, director of product marketing for Iterated Systems. "Most multimedia developers today prefer QuickTime for producing video content, and are now looking to expand their audience to include net-connected users. Doing so requires really high levels of video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression.
video compression - Compression of sequences of images. , with cross-platform play-back. Together, QuickTime and ClearVideo provide this; easily delivered QuickTime movies that can be viewed by Macintosh and Windows users alike."
"We are very excited by the progress of QuickTime on the Windows platform. Our application code is running on both platforms at performance and quality levels necessary to meet the needs of the professional video production market," said Tim Myers, director of video product marketing for Macromedia. "Apple continues to deliver on its promises. We are getting instant playback of cuts and transitions, instant print-to-tape, high data rates -- resulting in high quality images, synchronized audio, and more."
"We are delighted by the rapid engineering progress after just six weeks working with Apple's QuickTime team to create a new version of Media 100(R) to operate under Windows NT. Apple's QuickTime team has moved fast to deliver us the QuickTime code we need. We in turn are beating our milestones to port Media 100's QuickTime components and its real-time operating system (operating system) Real-Time Operating System - (RTOS) Any operating system where interrupts are guaranteed to be handled within a certain specified maximum time, thereby making it suitable for control of hardware in embedded systems and other time-critical applications. software that is resident on our Vincent(TM) 601 hardware to Windows. As a result, we expect to ship on time and be ready for prime time at NAB '97.
"And because of QuickTime, we are going to show Media 100 operating on both Macintosh and Windows NT systems that are 100% compatible and deliver digital picture and sound quality that matches or beats traditional broadcast equipment." -- John Molinari, Media 100
"The porting of technology such as QuickTime for the Windows market is proof of Apple's intent to transform from a platform company to a technology company -- we support Apple in their development efforts."
Tom Sullivan Tom Sullivan may refer to:
"The success of the QuickTime and QuickTime Interactive platforms is a tribute to Apple's strength in multimedia technologies, both cross-platform and for the Internet," said Greg Galanos, President and Chief Technology Officer of Metrowerks. "Metrowerks will make the QuickTime technologies available through the award-winning CodeWarrior for MacOS and CodeWarrior For Windows SDKs in order to promote and provide a rich set of multimedia APIs to the developer community."
MIRO COMPUTER PRODUCTS
"We at miro are making a significant investment in our core video software technology that will ensure miro's market leadership for the next five years. We chose QuickTime to be at the heart of this development effort. QuickTime's multi-platform capabilities and unified API enable us to more rapidly leverage our technology on multiple platforms. This reduces our time to market and development costs, allowing us to continue to deliver products that lead the market in price and performance."
Scott Francis Software Manager, miro New Technologies Group miro Computer Products Inc.
"The acceptance of Apple's QuickTime as an open platform for multimedia content creation makes it an ideal technology to integrate with Netscape Navigator," said Bob Lisbonne, vice president of Client Product Marketing at Netscape. "Our support of QuickTime represents another chapter in our ongoing relationship with Apple."
"We're pushing into the multimedia and web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. market with new audio and music software tools and cross-platform QuickTime is an essential component. QuickTime movies can be like watching TV with the sound turned down. We think there's a better way to create sound for QuickTime to make playback an exciting experience. By reading and writing QuickTime movies and soundtracks in version 3.5 of our premiere music tool Studio Vision Pro, we unlock previously untapped capabilities of QuickTime. Its superior musical environment makes Studio Vision Pro the perfect mate for any cross platform multimedia application."
Paul de Benedictis Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Opcode Systems, Inc.
"As QuickTime becomes the ubiquitous standard for motion based media, the workflow of the creative professional moves beyond the confines of a single platform," said Charles Berger, Chairman and CEO of Radius Inc. "With the explosion of outlets for digital creations, the graphic professional requires tools that foster the creative process rather than hinder it. Since its introduction, QuickTime's features have helped both Radius and Apple maintain their preeminent relationships with creative professionals. Multiple platform support for QuickTime guarantees the broadest acceptance of the Macintosh."
"Sonic Solutions strongly supports QuickTime as the industry standard for digital media interchange," said Christopher Kryzan, VP Marketing at Sonic. "It is a natural adjunct to our industry-leading DVD Creator DVD premastering system and SonicStudio digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. . Sonic's products have been recognized as the choice of video post production professionals and Apple QuickTime plays a key role in making that possible."
"We are completely supporting QuickTime for WIndows in Infini-D 3.5 for Windows due to the excellent cross-platform performance of Apple's QuickTime technology. We are also including all of our sample 3D animations on the Infini-D 3.5 for Windows CD-ROM, complete in QuickTime for Windows format."
Adam Lavine President & CEO Specular International
"QuickTime 2.5 breaks much-needed common ground for the full range of media today's digital artists contend with. Competing technologies with missing or broken interoperability will be out in the cold once Apple's solution gets into the hands of professionals on both platforms." -- Ben Wen, President, ThinkFish Productions, Inc.
"Apple's QuickTime offers exceptional capabilities for creating video content on Macintosh and Windows platforms," said Jamie Rapperport, vice president of marketing, VXtreme. "We are excited to be working with Apple to ensure that high-quality QuickTime files can be easily converted to the VXtreme video file format for real-time delivery over the Internet."
CONTACT: Horizon Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for Apple Computer, Inc.
Jonathan Hirshon, 408/982-2555