Multimedia Developers Win over Leading Corporations with Anark Studio Content; Anark Customers Catch the Attention of Time Warner, Virgin/EMI Records and Colgate-Palmolive.Business Editors/High-Tech Writers SIGGRAPH (Special Interest Group on Computer Graphics, www.siggraph.org) The arm of the ACM that specializes in computer graphics and interactive techniques. Providing publications, workshops and conferences, it has served technicians and researchers as well as the artist and business community 2003 Booth #3237 SAN DIEGO--(BUSINESS WIRE)--July 30, 2003 Anark(R) Corporation today announced that several Anark Studio customers have recently won the business of household name corporations using 3D, interactive presentations authored in Anark Studio(TM). These agencies caught the attention of TimeWarner Cable, Virgin/EMI Records and Colgate-Palmolive when they created and delivered Anark media projects and subsequently opened up a wealth of additional business opportunities. Magic Box Editorial (http://www.magicboxeditorial.com) teamed with Costello & Nardecchio Advertising and stepped up to the challenge when Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. needed to arm their 'media agent' sales reps with an engaging presentation that would impress ad agency execs and assist the ad space sale. They created an eye-catching presentation that included striking video, 3D and added interactivity. The Anark Studio presentation was such a hit with Time Warner execs that are looking to use Magic Box to create similar presentations for their cable markets on a national basis. "The Time Warner execs were sold on the Anark Studio presentation at first glance," said Mark Mitchell Mark Mitchell refers to:
Sibac Corporation (http://www.sibac.com) a UK-based company devoted to creating advanced experiential ex·pe·ri·en·tial adj. Relating to or derived from experience. ex·pe  ri·en interfaces and broadcast solutions
pitched recording leader, Virgin/EMI Records on their concept for a 3D
music tour site for artist Mel C using Anark Studio content, produced by
Creative Director, Dominic Perrice. The 3D site allowed loyal Mel C fans
to experience her music in a highly compelling and engaging environment.
Not only did the Sibac team 'wow' record execs with the
amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. visual quality and interactivity of the site, but they were immediately productive with Anark Studio's easy to use and familiar interface. "Our team became very familiar with Anark Studio very quickly, which was crucial given our very tight deadline," said Adrian Olins, Director of Business Relations for Sibac. "The familiar interface, standard languages and very tight integration with all the necessary 3D programs, as well as excellent support from the technical side, made Anark Studio a very cost effective way of developing a premium content site." Cosmogon Creative Forces (http://www.cosmogon.com) used Anark Studio to illustrate an inventor's new Brush 'n' Roll concept to Colgate-Palmolive execs accustomed to hundreds of dreary drea·ry adj. drea·ri·er, drea·ri·est 1. Dismal; bleak. 2. Boring; dull: dreary tasks. PowerPoints and the response from them was simply, "Amazing." Anark Studio allowed Cosmogon to represent a complex product with a dynamic, full motion presentation complete with interactive 3D animation, all within a development time best described by Cosmogon's creative director, Dragan Stiglic as "blazing." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Stiglic, "When I purchased Anark Studio, I was blown away by its visual quality and flexibility. When I pitched the idea to the Brush 'n' Roll inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that , I was able to promise that we would not only be able to animate the product, but could actually allow the end user to interact with it!" Magic Box, Sibac and Cosmogon are part of a new generation of multimedia developers that have discovered that Anark Studio is the perfect tool to help them grow their business. With the Mac version launching at Siggraph this week, and the launch of Anark Studio 2 in June, the product continues to enable multimedia innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. to go well beyond the constraints of traditional authoring tools, and provide their audiences with media that fulfills the claim of the "most captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. media on the planet". About Anark Corporation Anark Corporation delivers next generation multimedia technologies that give artists and digital media developers the power to create visually unrivaled interactive multimedia applications. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Anark Studio, empowers developers to create eye-catching multimedia presentations for corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , CBT/e-Learning, tradeshow presentations, and interactive media presentations deliverable on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , kiosks, the Web and beyond. Headquartered in Boulder, Colo., and founded in 1994, Anark's partners include industry leaders such as D-Storm, Discreet Microsoft, NVIDIA Corporation, Right Hemisphere and TurboSquid. For more information, visit Anark on the Web at http://www.anark.com. Anark and its respective logo are trademarks, and in certain jurisdictions, registered trademarks of Anark Corporation. All other trademarks, trade names, product names and logos may be the trademarks or registered trademarks of their respective owners. |
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