Mozilla Firefox Headed for Primetime.Firefox Fans Create and Sponsor Videos on TV MOUNTAIN VIEW, Calif. -- For the first time, Mozilla is introducing Firefox to TV viewers by airing four fan-produced videos beginning tonight. Firefox fans are helping Mozilla sponsor the airtime for this trial. The videos are a sampling of approximately 300 clips submitted to Mozilla's Firefox Flicks program, which encouraged professionals, students, and aspiring filmmakers to create 30-second spots about the acclaimed Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . The videos creatively portray what makes Firefox the safest, fastest and most enjoyable way to experience the Web. "The Firefox community has rallied around this project by creating some amazing videos and is now helping sponsor four of these clips on primetime TV," said Asa Dotzler Asa Dotzler (IPA: eɪsə dɑtzlɚ), born in Tennessee on June 5, 1974, is best known for his work as community coordinator for several Mozilla projects. , Mozilla's director of community development. "We'll be able to reach millions of people who may not yet realize how their Web browser can affect their online experience." The set of videos selected to air in this test include "Billy's Browser," "Web for All," "Daredevil" and "This Is Hot." The scope of the project will evolve in the coming months as more people get involved with the trial. Firefox fans who help sponsor this grassroots push will have their names incorporated into the commercials when they air on TV. The Firefox Flicks campaign is the first ever large-scale video-based community initiative for a software product. Mozilla's grassroots marketing has a history of bucking traditional business models. In 2004 nearly 10,000 fans underwrote a two-page ad in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times to announce the release of Firefox 1.0. To commemorate reaching 200 million downloads in August 2006, Mozilla and student supporters created a 40,000 square-foot Firefox crop circle in an Oregon oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. field. Mozilla's marketing initiatives took another step forward with the Flicks video campaign earlier this year, which is now being fully realized with the placement of these videos on TV. Helpful links: Airtimes and stations: www.spreadfirefox.com Sponsor an ad: www.firefoxflicks.com/backstage/community-sponsorship/ Go behind the scenes at Backstage Blog: www.firefoxflicks.com/backstage/ The selection process: www.spreadfirefox.com/node/25780 About Firefox Flicks: www.firefoxflicks.com About Mozilla Corporation The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of Internet-related applications such as the Mozilla Firefox web browser and the Mozilla Thunderbird email client by the growing global community of Mozilla is a global community dedicated to building free, open source products and technologies that improve the online experience for people everywhere. We work in the open with a highly disciplined, transparent and cooperative development process, under the umbrella of the non-profit Mozilla Foundation (body, World-Wide Web, open source) Mozilla Foundation - The body set up by Netscape in January 1998 to coordinate development of the Mozilla browser and to provide a point of contact. Mozilla Home. . As a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , the Mozilla Corporation organizes the development and marketing of Mozilla products The following is a list of Mozilla Foundation/Mozilla Corporation products. All products, unless specified, are cross-platform by design. Client applications
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