Moviso Surrounds Universal Pictures' June 20 Release, The Hulk, with an Incredible Mobile Media Campaign.Entertainment Editors/Business Editors LOS ANGELES--(BUSINESS WIRE)--June 20, 2003 Exclusive Licensing Agreement with Marvel Enterprises, Inc. Provides Moviso with the Domestic Rights to Produce and Distribute Hulk Games, TruTones, Ringtones and Graphics to Wireless Subscribers Moviso LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , the leading provider of mobile data products and services in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , today announced it has entered into a one-year licensing agreement with Marvel Enterprises, Inc. whereby Moviso has obtained the exclusive U.S. rights to bring content from Universal Pictures' The Hulk to mobile phones. Moviso will offer a complete mobile content and services package based on The Hulk theatrical release and subsequent DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. offerings as well as Marvel's classic comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. series, The Incredible Hulk. Pursuant to its agreement with Marvel, Moviso has created mobile content such as games, ringtones, color graphics The ability to display graphic images in colors. and TruTones(TM) featuring sound effects sound effects Noun, pl sounds artificially produced to make a play, esp. a radio play, more realistic sound effects npl → efectos mpl sonoros from the movie. Additionally, Moviso is providing the back-end services to make The Hulk content available to millions of wireless subscribers, including distribution through Moviso's vast carrier network, integrated billing support, content licensing and marketing programs. The content is available at http://www.hulkmobile.com, just in time for the today's release of The Hulk feature film nationwide. Moviso will make the content available through additional channels this summer. "Moviso is proving the value of reaching a mass audience through the wireless device, and delivering the means to do it with a powerful combination of mobile content and services in one place," said Shawn Conahan, president of Moviso. Added Russ Brown executive vice president, consumer products, promotions and media sales, Marvel Enterprises, Inc., "Moviso is providing an innovative way to distribute content based on The Hulk feature film, that all fans of the character and story lines can experience. Through this agreement Marvel is able to bring one of its most popular Super Heroes from the film and comic book worlds to the mobile phone, further driving brand awareness, new revenue opportunities, and fan loyalty." The Hulk Mobile Media Campaign The Hulk mobile media program represents Moviso's entrance into the gaming market, which will be a significant focus for the company this year. Moviso is delivering the following content and services in support of the movie: Exclusive Hulk Content: -- Games - Two new games published by Moviso based on the classic comic book series, titled "Incredible Hulk Action Smash," which lets players take on the toughest military units as they try to hold The Incredible Hulk captive and make him their tool of destruction and "Fury of the Hulk," which gives players the chance to turn the Hulk back to Bruce Banner by completing a series of puzzles. The games are available on BREW, J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. , and Symbian devices. -- Ringtones - Polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. and monophonic (1) Also called "mono" and "monaural," it refers to the reproduction of sound using a single channel. Contrast with stereophonic. (2) Playing only one note at a time. Contrast with polyphonic. ringtones from the movie score and soundtrack. -- Graphics - Rich, color graphics from memorable Hulk scenes. -- TruTones - Moviso's exclusive product replaces the cell phone ring with master recordings of sound effects from the film. Complete Mobile Service Package: -- Content Creation - Highest quality content, copyright protected and produced for more than 150 devices and all major formats. -- Distribution - Opportunity to reach more than 120 million wireless subscribers through Moviso's distribution channels, including Cingular, T-Mobile, Nokia, AT&T Wireless, Verizon Wireless, Alltel and the company's Yourmobile.com site. -- Marketing Programs - Multi-channel marketing campaign including online, print, wireless, retail, radio, street teams, and events. Custom Web storefront created specifically for The Hulk mobile content, hosted by Moviso and located at www.hulkmobile.com. Moviso has worked with other content companies and film studios to create complete mobile media campaigns for movie releases, including Charlie's Angels, Spider-Man(TM), Austin Powers, Lord of the Rings, Final Fantasy This article is about the Final Fantasy franchise. For the video game, see Final Fantasy (video game). For other uses, see Final Fantasy (disambiguation). Final Fantasy ( and Crossroads. About The Hulk Universal Pictures presents in association with Marvel Entertainment Marvel Entertainment, Inc. (NYSE: MVL) is an American entertainment company. The company traces its origins to the May 1933 publication of Western Supernovel Magazine. Group a Valhalla Motion Pictures/Good Machine Production of an Ang Lee film, The Hulk. Acclaimed filmmaker Ang Lee's concept for his film adaptation of the classic Marvel Comics series, The Incredible Hulk(TM), combines all the elements of a blockbuster visual effects-intensive Super Hero movie with the brooding romance and tragedy of Universal's classic horror films. In depicting The Hulk as both a Super Hero and a monster, a wish fulfillment wish fulfillment n. In psychoanalytic theory, the satisfaction of a desire, need, or impulse through a dream or other exercise of the imagination. and a nightmare, Lee and his team have stayed true to the early subversive spirit of the character created by Stan Lee For the fictional character of this name, see . Stan Lee (born Stanley Martin Lieber on December 28, 1922[1]) is an American writer, editor, former Chairman of Marvel Comics, and memoirist. and Jack Kirby, while completely updating The Hulk and projecting it into the dangers and aspirations of contemporary times. Eric Bana stars as scientist Bruce Banner, whose inner demons Demons See also devil; evil; ghosts; hell; spirits and spiritualism. ademonist one who denies the existence of the devil or demons. bogyism, bogeyism recognition of the existence of demons and goblins. transform him in the aftermath of a catastrophic experiment. Bana plays both the human Banner and - through groundbreaking visual effects technology provided by the Oscar(R)-winning Industrial Light and Magic - the superhuman su·per·hu·man adj. 1. Above or beyond the human; preternatural or supernatural. 2. Beyond ordinary or normal human ability, power, or experience: "soldiers driven mad by superhuman misery" Hulk. Jennifer Connelly portrays Betty Ross, whose scientific genius unwittingly helps unleash the Hulk; Nick Nolte plays Banner's brilliant father, who unwittingly passes on a tragic legacy to his son, and Sam Elliot portrays the commander of a top-secret military research center. The Hulk has been rated PG-13 (Parents Strongly Cautioned - Some Material May Be Inappropriate For Children Under 13) for Sci-Fi Action Violence, Some Disturbing Images and Brief Partial Nudity. The Hulk is licensed from Marvel Enterprises, Inc., by Universal Studios Consumer Products Group (USCPG USCPG Universal Studios Consumer Products Group ). The Hulk is a registered trademark of Marvel Enterprises, Inc. USCPG is a unit of Universal Pictures, a division of Vivendi UNIVERSAL Entertainment (VUE See HP-VUE. VUE - Visual User Environment: a desktop manager for Unix from Hewlett-Packard. ) (www.universalstudios.com), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company and is responsible for global licensing and retail strategies as well as building brand recognition of VUE. About Marvel Enterprises, Inc. Marvel Enterprises, Inc. is a leading global character-based entertainment company that has developed and owns a library of more than 4,700 characters which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel's creative team also supports the creation of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information visit http://www.marvel.com. About Moviso LLC Moviso LLC is the leading provider of mobile data products and services in North America. Moviso is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Vivendi Universal Net USA - the U.S. arm of VUNet, Vivendi Universal's (NYSE NYSE See: New York Stock Exchange : V) Paris-based Internet and technology unit. The company delivers complete mobile data solutions to wireless carriers, device manufacturers, retailers and entertainment companies worldwide, including Alltel, American Greetings, AT&T Wireless, Bell Mobility, Cingular Wireless, Microcell, Midwest Wireless, Rogers/AT&T, T-Mobile, Verizon Wireless, US Cellular, Virgin Mobile USA Virgin Mobile USA (NYSE: VM) is a cellular telephone company that is a joint-venture between Sir Richard Branson's Virgin Group and Sprint Nextel. Virgin Mobile USA uses Sprint's CDMA-based Personal Communications Service (PCS) network. , Yahoo! Music, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , PRIMEDIA, YM Magazine, Boost Mobile, 7-Eleven, BestBuy, RadioShack, Wherehouse, Wal-Mart, Sony Ericsson, Nokia USA, Motorola, Panasonic, Yamaha Corp., Match.com, WildSeed, and Vivendi Universal. The company is headquartered in Los Angeles. For more information on Moviso, visit http://www.moviso.com. Hulk, Marvel and related characters: TM & (C) 2003 Marvel Characters, Inc. All rights reserved. Hulk is a registered trademark of Marvel Characters, Inc. www.marvel.com; Hulk Film Elements: (C) 2003 Universal Pictures. All other trademarks and copyrights are the properties of their respective owners. All rights reserved. The names of companies mentioned herein are the trademarks of their respective owners. Moviso is a trademark of Moviso LLC and should be treated as such. |
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