Moviola Gears Up for Fall TV Season With Avid Media Composer Adrenaline; Renowned Hollywood Rental Facility Sees Strong Demand for Avid's Creative Platform.TEWKSBURY, Mass. -- Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID.
Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID) today announced that Moviola, a leading Hollywood rental facility and provider of educational services, is preparing for the 2006 Fall TV postproduction season with an expanded fleet of Avid(R) Media Composer(R) Adrenaline(TM) systems. Based on demand from customers such as ABC ABC
in full American Broadcasting Co.
Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , FOX, NBC NBC
in full National Broadcasting Co.
Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Warner Brothers Warner Brothers (b. Eichelbaums) movie executives; Harry (Morris) (1881–1958), born in Krasnashiltz, Poland; Albert (1884–1967), born in Baltimore, Md.; Samuel (1887–1927), born in Baltimore, Md. , and Showtime, Moviola ramped up its rental offerings in March by adding 40 Mac- and Windows-based Media Composer Adrenaline systems, 10 of which include the Avid DNxcel(TM) board. As a result, the Media Composer Adrenaline system is now Moviola's primary rental system for creative editorial work.
"Many of our customers have communicated that they want to move from Avid's Meridien(TM) based Media Composer systems to Adrenaline hardware for this year's Fall TV season because the system is reliable and performs faster than other offline editing systems. With Fall production starting to ramp up Ramp Up
To increase a company's operations in anticipation of increased demand.
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale , we felt the time was right to make a significant investment in Media Composer Adrenaline," said Randy Paskal, managing director, Moviola. "Plus, the fact that Avid is delivering HD on Mac is more great news for our customers. The Mac-based Media Composer that can handle HD is sure to be a winner in this town, and we plan to upgrade all of our Media Composer Adrenaline systems with the new software release when it is available."
Brian Boring, West Coast Regional manager for Avid, said, "Given the tight deadlines that are required to assemble and deliver shows, Hollywood editors don't have time for hassles or workarounds. They want to focus on the editing and use a creative system that can keep up. As an editing pioneer in Hollywood, Moviola understands the needs of the community, and therefore, thoroughly tested the capabilities of Media Composer Adrenaline to ensure it would deliver the quality that customers have come to expect when renting systems from Moviola. We are extremely pleased that Moviola has chosen Media Composer Adrenaline as its leading editing system to meet customer demand for the upcoming fall television season."
Recognized worldwide for pioneering the Moviola editing machine in 1923, Moviola was one of the first adopters of Avid digital nonlinear editing See nonlinear video editing. systems in the early '90s. Today, the company is committed to providing creative professionals with the latest technology and training as the industry evolves. In addition to its rental business, Moviola offers extensive training on Avid systems and is the only Avid Certified Service Representative (ACSR ACSR Accredited Customer Service Representative
ACSR Aluminum Conductor, Steel Reinforced (cable)
ACSR Avid Certified Support Representative
ACSR Advisory Committee on Shareholder Responsibility
ACSR Algebra of Communicating Shared Resources ) training and testing center in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , other than Avid's Tewksbury headquarters.
For more information about Media Composer Adrenaline on Mac or Windows, please visit www.avid.com/adrenaline.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar(R), Grammy(R), and Emmy(R) award-winning products and services, please visit: www.avid.com.
(C) 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Film Composer, Digidesign, Pro Tools, Media Composer, Adrenaline, and Avid DNxcel are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer(R) system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools(R) digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. . Academy Award and Oscar are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences The National Academy of Recording Arts & Sciences, Inc. is known variously as The Recording Academy or NARAS. Established in 1957, The Recording Academy is a U.S. , Inc. All other trademarks contained herein are the property of their respective owners.