Movie-made admissions: a Flash movie boosts hits to Kettering's website.College websites have to stay coot--or is that "kewl"?--to appear to a web-savvy demographic. Kettering University The university boasts that the majority of its' seniors are employed or accepted to graduate schools before graduation and that one out of 15 alumni either own their own business or are high-level managers in leading companies (see Notable Alumni). (Mich.) is capitalizing on the Flash movie craze with its short titled "School Daze." In its brief three minutes "Three Minutes" is the 46th episode of Lost. It is the twenty-second episode of the second season. The episode was directed by Stephen Williams, and written by Edward Kitsis and Adam Horowitz. It first aired on May 17, 2006 on ABC. the animated movie tells high school sophomores and juniors about the cortege admissions process, white trying to convince them that Kettering is a better alternative than a liberal arts college Liberal arts colleges are primarily colleges with an emphasis upon undergraduate study in the liberal arts. The Encyclopædia Britannica Concise offers the following definition of the liberal arts as a, "college or university curriculum aimed at imparting general knowledge or large state university. Kettering paid higher ed marketing firm abeedle.com $10,000 to write, animate and narrate the movie, says Julie Ulseth, director of marketing. The, cup has been sent to prospects through a series of email marketing campaigns. A "forward to a friend" feature is included to promote viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. . Kettering, formerly the General Motors Institute, is a cooperative higher ed institution that is heavily loaded with engineering and technology courses. Students are required to gain real-world working experience in the automotive engineering Noun 1. automotive engineering - the activity of designing and constructing automobiles automotive technology engineering, technology - the practical application of science to commerce or industry industry and related design and technology fields. It makes sense, then, that Kettering's movie includes many inside jokes and references that tech junkies and video game-players would recognize. These are the types of students Kettering is targeting. The crude animation style is abeedle's homage to Hash movie "The End of the World." Other animation touches, like the use of 'net slang "WTF WTF - who/what/why the fuck? The universal interrogative particle. Also WTH. ," or "what the f ...," are sprinkled throughout. "All the base," a phrase appearing on a character's t-shirt, is a well-known reference to mangled Atari video game language. Kettering began circulating the e-mail promotion in spring 2004. To date, more than 6,000 "unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. " have come to the admissions portion of the Kettering website because of the e-malt campaign, and an additional 1,000 "friends" have checked out the site, too. About 40 percent of these total 7,000 visitors have completed online profiles, allowing Kettering to send additional promotional material, says Ulseth. To take a took, visit http://admissions. kettering.edu/schootdaze/index.cfm. |
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