Movie-Goer rewards.
Movie-Goer Rewards: Regal CineMedia Corp., the largest movie
theater operation in the world, has joined with Chase and MasterCard
International to introduce the first co-branded credit card issued by a
theater circuit to reward movie-goers. The new card is called the Regal
Entertainment Group Platinum MasterCard. The card will include a
value-added reward program and deliver "priceless" experiences
unique to REG theaters.
COPYRIGHT 2005 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.
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