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Move over, New Yorker; L.A. has a new magazine that'll show you how it's done.


Move over, New Yorker; L.A. has a new magazine that'll show you how it's done

Media watchers are buzzing over what may well be the most celebrated launch in a long history of magazines published in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .

The name of the magazine is Buzz and its driving forces are longtime industry pros Eden Collinsworth, Susan Gates and Alan Mayer Alan Mayer, a native of Islip, New York is a retired soccer goalkeeper from the United States.

After graduating from West Islip High School high school, Mayer attended James Madison University (JMU) where he played collegiate soccer for four seasons.
. They're aiming to create a publication that will become to Los Angeles what the New Yorker was to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 50 years ago. That's when the Big Apple was a rising center of world attention, just as Los Angeles boosters say L.A. is today.

Unlike other recent publishing debuts that emphasized upscale target audiences to attract pricey advertisers, the principals at Buzz are stressing the forthcoming magazine's literary might.

Mayer, editor-in-chief, claims the magazine has brought on board some of the greatest writers the Left Coast has to offer. He's depending on the likes of Harlan Ellison, Cheryle Crane, William Hamilton (person) William Hamilton - A mathematician who posed Hamilton's problem.

Biography.
 and Mary Gwynn to "capture the emerging sensibilities" of L.A.

More than a dozen regular columnists will craft monthly commentaries on a host of subjects endemic to Southern California: "The Valley," "The Hills," "The Beach," "Gimme gim·me  
Informal
Contraction of give me.

adj. Slang
Demanding material things or especially money; acquisitive: today's gimme society; tired of gimme letters.

n.
 Shelter" (real estate), "The Criminal Element," and "Chloe's Diary" (inside the movie business), among others.

Promises of journalistic virtuosity aside, Gates, Buzz's publisher explained that there will be some telling difference between the New Yorker and Buzz. Namely, shorter articles adorned by more graphic images.

Buzz is expecting to kick things off in October with a start-up circulation of about 35,000, said Collingsworth, president of the $5 million venture. The goal is to hit a "very conservative" circulation figure of 100,000, she said.

The founding trio is presently ensconced en·sconce  
tr.v. en·sconced, en·sconc·ing, en·sconc·es
1. To settle (oneself) securely or comfortably: She ensconced herself in an armchair.

2.
 in a posh Mulholland Drive estate where they are working and living together until Buzz is fully designed and assembled. But Collingsworth acknowledged that the manse has also come in handy Verb 1. come in handy - be useful for a certain purpose
be - have the quality of being; (copula, used with an adjective or a predicate noun); "John is rich"; "This is not a good answer"
 for courting celebs and advertisers.

PHOTO : Buzzing about Buzz: From left, Gates, Mayer and Collinsworth
COPYRIGHT 1990 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Newsmakers; Buzz
Author:Consol, Mike
Publication:Los Angeles Business Journal
Date:May 21, 1990
Words:337
Previous Article:Court date approaches for hotelier. (Horst Dieter Osterkamp, Radisson Plaza Hotel) (Newsmakers - Update)
Next Article:Times chairman adds to his list of honors. (Times Mirror Co., Robert F. Erburu) (Newsmakers)
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