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Motricity's Fuel Wins GSM Association Award for ''Best Service Delivery Platform''; Award Announced at 3GSM World Congress in Barcelona.


BARCELONA -- Motricity's Fuel mobile content delivery platform was named the 2006 "Best Service Delivery Platform" by the GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide.  (GSMA GSMA GSM (Groupe Spéciale Mobile) Association
GSMA Great Smoky Mountains Association
GSMA Global Scheduling Multiple Access
GSMA Greater Seoul Metropolitan Area (South Korea)
GSMA Gsm Association
), the global trade organization for the mobile industry. Celebrating their eleventh year with a record number of more than 520 entries, the GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992.  Awards recognize achievement and excellence across the global mobile communications world. Winners were announced at the 3GSM World Congress Gala Awards dinner Tuesday evening in Barcelona.

Supporting all major manufacturers, devices and content types, Motricity's Fuel is an end-to-end content management platform that helps deliver the right content to the right mobile device at the right time, every time. Fuel allows more efficient personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , segmentation and targeting of mobile content to customers, while providing a superior end-user experience. The Fuel platform was also named the 2005 Premium Mobile Content Platform of the Year by Frost & Sullivan.

Motricity's Fuel platform was one of 100 finalists selected out of more than 500 entries across 15 categories. Other finalists in the "Best Service Delivery Platform" category included Microsoft's Connected Services Framework, Motorola's SCREEN3, Redknee's mCommerce Gateway and Amdocs' Order-to-Activation Solution.

"Winning the GSM Award for Best Service Delivery Platform is fantastic validation of Motricity's Fuel platform and strengthens our position as a key player in enabling the mobile lifestyle," said Ryan Wuerch, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Motricity. "Our Fuel platform enables our partners, whether mobile operators, media companies or consumer brands to reach customers effectively and efficiently. Receiving the GSM Award confirms Motricity's standing as a clear leader in the wireless industry and lends credibility to the superior technology of our Fuel platform."

"Motricity's Fuel delivers tangible benefits in terms of revenues and services, and has a clear endorsement by the operator community," said the GSM Awards judging panel.

This year, the GSM Awards were extended and enhanced to reflect the pace of convergence between the mobile and entertainment industries. New categories introduced this year included best 'made for mobile' music, gaming, video and sports & infotainment (INFOrmation enterTAINMENT) Refers to all the information and entertainment services delivered to the home, which are essentially telephone, TV and Internet access.  categories. Other categories recognized advances in mobile handsets and devices, mobile applications for enterprise, mobile messaging, marketing and community initiatives, as well as technical developments that underpin the success of the industry. The Awards were judged in two phases by an international panel of independent industry and subject matter experts, drawn from the academic, analyst, media and entertainment communities.

The GSM Association's awards are an integral part of the world's leading and most successful annual mobile industry event - the 3GSM World Congress - held in Barcelona for the first time this year. The black-tie Gala Awards dinner was attended by key mobile and entertainment industry leaders and representatives from governments around the world. The event was hosted by CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
 and featured a guest appearance by MTV's Entertainment Tonight host, Ryan Devlin.

About Motricity

As one of the world's leading mobile content and solutions providers, Motricity's technology and solutions enable consumers to receive the right mobile content at the right time, every time. Motricity is a leader in powering mobile communities, leveraging the strength of mobile community provider M7 Networks, acquired by Motricity in 2005. Motricity's Fuel mobile content delivery platform was recently named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. By offering technology and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , China Unicom China Unicom, full name China United Telecommunications Corporation, 中国联通, HKSE: 0762 NYSE: CHU, is a telecommunication operator in the People's Republic of China. 52. , O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com and PalmGear.com. Motricity is headquartered in Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C., and has offices in Beijing, London, Munich and San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . For more information, please visit www.motricity.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 15, 2006
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