Motorola introduces 33MHz ColdFire 5102; higher performance and lower prices.

AUSTIN, Texas--(BUSINESS WIRE)--Aug. 6, 1996--Motorola's (NYSE:MOT) High Performance Embedded Systems Division (HPESD) Tuesday announced the immediate availability of a 33 MHz MCF5102 addition to the ColdFire line of microprocessors, as well as a new pricing structure for all versions of the MCF5102.

These announcements bring a higher level of performance at a more affordable price point to a broad range of embedded processing applications including hard copy imaging.

With the addition of the 33 MHz MCF5102, a wider range of performance is available for design engineers. Performance for the MCF5102 extends from 22 MIPS for the 20 MHz part to 36 MIPS for the new 33 MHz part. Pricing direct to OEMs ranges from $15 to $25 in quantities of 10,000.

The MCF5102, the first in the line of ColdFire microprocessors, is a bridge chip which is completely portable and code-compatible with the 680x0. This affords both new and existing customers a cost-effective migration path to RISC with nearly the same performance levels as the 68040 at virtually half the cost. In essence, the ColdFire MCF5102 offers excellent price/performance in addition to 100% compatibility to the 68EC040 processor. In addition, ColdFire processors and their unique variable-length (VL) RISC technology help reduce overall system cost through savings on RAM, ROM, smaller caches, and lower power dissipation. The 5102 is fully supported by the broadest portfolio of integrated tool solutions in the industry.

Since its introduction, the MCF5102 has been widely adopted by a variety of customers, including Hewlett-Packard. To date, more than 1 million ColdFire parts have been shipped.

The MCF5102 is fully compatible with the next generation of ColdFire, the 5200 family, which includes the MCF5202, combining a ColdFire core with an integrated 2-Kbyte unified cache; and the MCF5206, which includes a DRAM controller, chip selects, and interrupt controller, two timers, DUART, parallel port and MBUS interface. Motorola is continuing to expand its module library while developing products with even higher levels of integration. Higher performance products are also in design which, over the next few years, will extend the ColdFire processor performance well beyond 100 MIPS.

With 1995 worldwide sales of $8.5 billion, Motorola's Semiconductor Products Sector is committed to enabling its customers' success by providing systems solutions, processes and services to anticipate and respond to changing technologies and market dynamics. As the largest U.S.-based, broad-line semiconductor supplier, Motorola's Semiconductor Products Sector delivers global resources, product design and development expertise and the highest-quality technology solutions to its customers.

Motorola semiconductors power automobiles, communications, and computing systems, and millions of other consumer products. -0-

ColdFire MCF5102

Speed              Cost/10k           Performance
20 MHz             $15                22 MIPS
25 MHz             $19                28 MIPS
33 MHz             $25                36 MIPS

NOTE TO EDITORS: ColdFire is a trademark of Motorola Inc. All other trademarks and registered trademarks are the property of their respective owners.

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