Motorola Delivers ReFLEX Technology to Thousands of New Users Through the Addition of Two New ReFLEX Licensees.Business Editors BOYNTON BEACH Boynton Beach, city (1990 pop. 46,194), Palm Beach co., SE Fla., on the Atlantic coast; inc. 1920. A major suburban area, it is also a beach resort and vegetable-shipping point. , Fla.--(BUSINESS WIRE)--May 31, 2001 Demand for Motorola's ReFLEX Technology Continues as Advantra and Standard Telecom Co. Ltd. Agree to License ReFLEX(R) Protocol Motorola (NYSE NYSE See: New York Stock Exchange :MOT) today announced that Advantra and Standard Telecom Co. Ltd. have signed agreements to license the ReFLEX(R) protocol in order to develop two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
The addition of Standard Telecom, the manufacturer of Nixxo products and Advantra, recently acquired by the Belgian EMS-provider Punch International, as ReFLEX licensees reinforces the continuing interest that wireless communication companies have in this two-way messaging protocol The rules, formats and functions for exchanging messages between the components of a messaging system. The most widely used messaging protocol is the Internet's Simple Mail Transfer Protocol (SMTP). . By utilizing Motorola's ReFLEX technology, Advantra and Standard Telecom will now be able to develop and manufacture two-way messaging products for networks that are highly scalable, reliable, efficient and inexpensive, and provide consumers with an enhanced product line that includes two-way messaging technology. "We are pleased that the demand for ReFLEX protocol continues to grow," said Miguel Pellon, vice president and general manager of the Wireless Messaging Divison, Motorola. "With Advantra's licensing upgrade and the addition of Standard Telecom Co. Ltd. to our family of ReFLEX licensees, we are expanding the reach of our technology, providing carriers an increased customer base and offering consumers a greater selection of reliable and low-cost two-way communication tools." "As a licensee of Motorola's ReFLEX protocol, we are thrilled to take advantage of this technology and become a part of the growing two-way market two-way market See two-sided market. ," said DK Chung, vice president of strategic planning, Standard Telecom Co. Ltd. "We feel strongly that two-way messaging is the next direction for the paging industry and we plan to work diligently with carriers in order to successfully bring new two-way products to market by early next year." "We are eager to use the ReFLEX protocol to develop two-way communication products that exceed consumers' needs and expectations," said Olivier Dykmans, senior vice president, Advantra. "The established Motorola ReFLEX protocol enables us to offer low cost, improved telemetry telemetry Highly automated communications process by which data are collected from instruments located at remote or inaccessible points and transmitted to receiving equipment for measurement, monitoring, display, and recording. and radio modules, to be used for various applications: from the remote control of equipment as copiers, vending machines, meter-reading, cargo tracking and vehicle location, devices for the broadcast and automotive industry, to PDA's and other communication devices." About ReFLEX ReFLEX has been established as a trusted technology that offers coverage to 90 percent of the U.S. population. It is part of the FLEX(R) family of protocols that are known as the global de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for high-speed paging. ReFLEX enables two-way messaging by adding a response channel to a traditional paging system, allowing carriers to provide two-way messaging within a competitive cost structure. The ReFLEX two-way protocol enables the system to deliver a message and, if the device supports it, allows a user to reply instantly to a page directly from the messaging unit. These functions create the closed-loop performance that truly makes advanced messaging a quantum leap in wireless communications. About Motorola Motorola Inc. is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2000 were $37.6 billion. For more information on Motorola, visit the company's Web site at www.motorola.com. About Advantra Advantra International designs, manufactures and markets a complete range of wireless products including telemetry modules and pagers based on FLEX, ReFLEX, ERMES ERMES European Radio Messaging System ERMES Enhanced Roaming Messaging System ERMES European Radio Message System and POCSAG POCSAG Post Office Code Standardization Advisory Group POCSAG Post Office Code Standardisation Group protocol as well as base station equipment. The takeover of Philips Paging activities in January 1999 made Advantra the worlds third major player in the paging market. For more information, visit www.advantra.be. Advantra is a subsidiary of Punch International. Punch International produces and assembles components, subsystems and finished products for "Original Equipment Manufacturers," for the consumer and professional electronics industry. The group has nine production units employing 1,800 personnel in five countries. Punch International has been listed on the Brussels Stock Exchange Brussels Stock Exchange (BSE) Stock exchange that handles the majority of securities transactions in Belgium. , now Euronext, since March 1999. For more information about Punch International, see http://www.punchinternational.com. About Standard Telecom Co. Ltd. Standard Telecom is a provider of wireless telecommunication devices. Standard Telecom manufactures CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. and GSM wireless phones and paging devices. Its major customers are phone and paging carriers in North America and Korea. Standard Telecom products are sold through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partners or under the brand name NIXXO. For more information, visit the company's Web site at www.nixxo.co.kr and www.nixxopagers.com. |
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