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MotorSports Emporium Announces New Product Line; Luyendyk Pro Series(TM) Debuts under Quadriga MotorSports(TM) Moniker.


SCOTTSDALE, Ariz. -- MotorSports Emporium Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: MSEP MSEP Midwest Student Exchange Program (Minneapolis, Minnesota)
MSEP Main Street Electrical Parade (Disney theme parks)
MSEP Marine Safety and Environmental Protection
MSEP MotorSports Emporium, Inc.
) announced today their new car care product line, Luyendyk Pro Series(TM), to be launched under the Quadriga quad·ri·ga  
n. pl. quad·ri·gae
A two-wheeled chariot drawn by four horses abreast.



[Latin quadrga, sing.
 MotorSports(TM) division.

David Keaveney, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of MotorSports Emporium, commented, "Two-time Indianapolis 500 winner Arie Luyendyk Arie Luyendyk, originally Arie Luijendijk (born September 21, 1953) is a Dutch auto racing driver, twice winner of the Indianapolis 500.

Born in Sommelsdijk, Luyendyk started racing in the early 1970s, winning a number of Dutch national titles.
 and Indy Pro Series The Indy Pro Series is a developmental racing series sanctioned by the Indy Racing League. It was founded in 2002 as a way to introduce new talent to the IRL and coincided with Infiniti's departure from the IRL's premier Indycar series. It is a spec series using a modified 3.  driver Arie Luyendyk Jr. collaborated with MSEP to help create the Luyendyk Pro Series(TM) brand. Our high-performance automotive division, Quadriga MotorSports(TM), will promote five specialty car care products under the Luyendyk Pro Series(TM) brand. Quadriga MotorSports(TM) recently began to promote its high-performance brake fluid brake fluid nlíquido de frenos

brake fluid nBremsflüssigkeit f 
 GS610(TM) and will soon have a total of six products."

Spray n Shine(TM) is the first of five automotive specialty car care products to be announced To be announced (TBA)

A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered.
 under the Luyendyk Pro Series(TM) brand. Spray n Shine(TM), an automotive waterless wash and wax, is a spray-on application designed to detail between 4-6 cars or 8-10 motorcycles without the use of water, leaving a finishing coat of Carnauba wax carnauba wax

Very hard wax obtained from fronds of the carnauba tree, Copernicia cerifera, a fan palm of Brazil. During the regular dry seasons in Brazil, where it is called the tree of life, the carnauba palm protects its fanlike fronds from loss of moisture by secreting a
. Spray n Shine(TM) is currently in production and will be commercially available in June 2006 with initial pricing set within the parameters of a mass automotive consumable -- between $5-$10.

"The Luyendyk Pro Series(TM) line is one of the best car care products available for automotive consumers. I am very impressed with Spray n Shine(TM), especially the end result," stated Arie Luyendyk Jr. "Spray n Shine(TM) washes and waxes the car without using water. It's amazing! As a MSEP shareholder, I am excited about my involvement with this unique line of products."

Racing legend Arie Luyendyk stated, "We put a lot of thought into the Luyendyk Pro Series(TM) product line. Spray n Shine(TM) is an ingenious way to wash and wax a car without the typical hassles. Automotive detail shops, repair shops and auto dealers will benefit from this product. There are many practical users for Spray and Shine(TM), especially if you live in an apartment or condo. The cost of Spray n Shine(TM) appeals to every demographic and should quickly gain popularity throughout the car club scene. Jr. and I are excited about the different line of products coming out."

Keaveney concluded, "Initial marketing efforts will concentrate mainly on television (commercials, infomercial and home shopping channels) leading into national distribution and major retail chains. The Luyendyk name speaks volumes in the automotive community and our products have instant credibility. With the Luyendyks having a vested interest Vested Interest

A financial or personal stake one entity has in an asset, security, or transaction.

Notes:
For example, if you have a mortgage, your bank has a vested interest on the sale of your house.
See also: Right
 in both MSEP and the new product line, we will work closely together in developing and marketing products. All Luyendyk Pro Series(TM) products will be sold on our specialty Web site -- www.cleancarkit.com and our Quadriga MotorSports(TM) Web site."

About Luyendyk Pro Series(TM)

Named after Indy Pro driver Arie Luyendyk Jr. and his father, two-time Indianapolis 500 winner, Daytona 24 hour winner and 12 hours of Sebring winner Arie Luyendyk. The Luyendyk Pro Series(TM) product line is a hand-picked collection of specialty car care products designed to clean and detail automotive vehicles. For more information visit www.cleancarkit.com or www.quadrigamotorsports.com.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.quadrigamotorsports.com and www.cleancarkit.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions of the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 12, 2006
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