MotorSports Emporium Announces Finlay Motorsports to Use GS610(TM) Brake Fluid in 2007 45th Running of the Rolex Daytona 24 Hour Race.

SCOTTSDALE, Ariz. -- MotorSports Emporium Inc. (OTCBB: MSEM) announces today that Finlay Motorsports has chosen to use GS610[TM] brake fluid in their DP (Daytona Prototype) race car during the 24 hour endurance race at Daytona International Speedway.

Scheduled for January 27-28, 2007 the 45th running of the Rolex Daytona 24 Hour race, held in Daytona Beach, FL features superstars from the worlds of sports car racing, NASCAR and open-wheel.

David Keaveney, President and CEO of MSEM comments, "The Rolex Daytona 24 Hour race is the United States premier endurance race, testing the durability of racing equipment, drivers and teamwork. Many teams and drivers use the 24 hr race as a test bed for products to be used for the up and coming racing season. In particular, braking is extreme with brake fade and failure prevalent during this race. The desire for Finlay Motorsports to use GS610[TM] brake fluid is a testament to the quality of our fluid."

About Rolex Dayton 24 Hour

As in the Spa 24 Hours (introduced in 1924) and the 24 Hours NE-rburgring (since 1970), the purpose of the event is to determine which team of drivers can take their sports car or Gran Turismo the farthest in a fixed time period (24 h), rather than the shortest time over a fixed distance as in conventional auto racing.

Unlike the French Le Mans event, the Daytona race is conducted entirely over a closed course within the speedway arena without the use of any public streets. Most parts of the steep banking are included, interrupted with chicanes on the back straight and some sweeps in the infield behind the pit lane.

A car must cross the finish line after 24 hours to be classified, which leads to dramatic scenes where damaged cars wait in the pits or on the edge of the track close to the finish line for hours, then restart their engines and crawl across the finish line one last time in order to finish after the 24 hours and be listed with a finishing distance, rather than dismissed with DNF (Did Not Finish). For more information visit www.daytona24hr.com.

About Finlay Motorsports

The handpicked cast of all-star drivers and crew members assembled by Steve Cameron, Team manager of Finlay Motorsports, to contend for the Grand American Rolex Sports Car Series championship in 2006, succeeded beyond all expectations. In its first year of competition in the extremely competitive Grand American Rolex Series, Finlay Motorsports won from the pole in the season finale at Mexico City, scored its first podium finish at Barber Motorsports Park, and finished the season sixth in the championship with a record of two podiums, six top-5 and ten top-10 finishes.

Finlay Motorsports is now in the process of consolidating all race operations in Charlotte, NC with the purchase of a 50,000 square foot facility. Finlay Motorsports personnel have access to state-of-the-art technology, whether it's fine tuning the Daytona Prototype's suspension, or a driver's skill in the turn via the team's race simulator. For more information visit www.finlaymotorsports.com

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track, multi-faceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1 and other racing series, spectators, classic car and high performance auto enthusiasts, professional and amateur mechanics and discriminating consumers in search of high quality auto parts and accessories. MotorSports Emporium's marketing plan is to reach consumers through mass market retailers, auto parts suppliers, and home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). Visit www.motorsportsemporium.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.