MotorSports Emporium, Inc. Files Schedule 14C; MSEP Announces Reverse Stock Split.

SCOTTSDALE, Ariz. -- MotorSports Emporium, Inc. (OTCBB:MSEP), a multi-faceted motor sports company specializing in high-performance brake fluid, die cast model cars and car care products, today filed Schedule 14C and announced a reverse split of its outstanding shares.

In lieu of an Annual Meeting of Shareholders, action was taken as it relates to shareholders of record as of the close of business on September 13, 2006 ("Record Date"), for the purpose of providing information with respect to certain corporate actions taken by written consents executed by holders of approximately 58% of the votes entitled to be cast by our shareholders in the election of directors and to approve and ratify other types of corporate action ("Majority Shareholders").

The Company currently has authorized capital stock of 525,000,000 shares, including 500,000,000 shares of common stock and 25,000,000 shares of preferred stock. On September 5, 2006, the Board of Directors, and on September 13, 2006, the shareholders holding a majority of the voting rights in the Company, approved an amendment to the Articles of Incorporation to effect a reverse split of the issued and outstanding shares of our Common Stock on a ratio of one share for every 225 shares (1:225).

The reverse stock split will be effected simultaneously for all of the Common Stock and the ratio will be the same for all of the Common Stock. The effective date of the reverse stock split will be on or about October 31, 2006. The reverse stock split will not materially affect any stockholder's percentage ownership interest in the Company. The principal effect of the reverse stock split will be to reduce the number of shares of the Common Stock issued and outstanding from 456,423,621 to 2,028,550 shares. In addition, the reverse stock split may increase the number of shareholders who own odd lots (less than 100 shares). Shareholders who hold odd lots may experience an increase in the cost of selling their shares and may have greater difficulty in effecting sales. MSEP transfer agent American Registrar and Stock Transfer will handle transactions involving stockholders who hold physical certificates and exchange their old stock certificates for new certificates. Stockholders whose shares are held by their stockbrokers or with online brokerages do not need to submit certificates for exchange.

David Keaveney, President and CEO of MSEP, commented, "The Board of Directors believes the current price of the Common Stock is too low and could act as a deterrent for some, if not most, of the companies it is currently trying to conduct business with. Also the Board of Directors believes the share price is too low to attract potential mergers or acquisition candidates and even new investors to buy the stock. To proportionately raise the per share price of the Common Stock by reducing the number of outstanding shares, the Board of Directors believes that it is in the best interests of the Company's shareholders to implement a reverse stock split. In addition, the Board of Directors believes that the share price of the Common Stock is a factor in whether the Common Stock meets investment guidelines for certain institutional investors and investment funds. The Board of Directors also believes that the Company's shareholders will benefit from relatively lower trading costs for a higher priced stock. The combination of lower transaction costs and increased interest from institutional investors and investment funds may ultimately improve the trading liquidity of the Common Stock."

Keaveney continued, "Being public is bittersweet and does require management and the board to make tough decisions that may not be favored by all shareholders. In the end it is management's duty to bring value to our shareholders and we believe the reverse split will bring new found interest in our stock. The reverse split better reflects the company's new business model of mergers and acquisitions and concentrated industry specific sales, which should allow us to further capitalize on business activities with a price range that would be more attractive and conducive moving forward. Because we are dealing with some of the biggest and most influential names within the motor sports and automotive industry our stock's price is a direct reflection on our product lines (GS610 brake fluid and Luyendyk Pro Series Waterless Wash n Wax). We believe a higher stock price and lower outstanding share count will increase the visibility of not only our stock but give MSEP and our products the credibility needed to push forward."

Update on Quadriga MotorSports Product Line

GS610 Brake Fluid: Joe Gibbs Racing and Evernham Motorsports, two well-known Nextel NASCAR Cup teams, have expressed interest in GS610 brake fluid. Currently both teams are testing competitive brake fluid to either privately brand or use in their cars in 2007. Because both teams are racing for the NASCAR Championship, brake fluid testing will not resume until mid October or November. Also, Motorsports Management International (MMI) has approached MSEP to produce a "Street" version of its high-performance brake fluid for specialty race shops and automotive stores. The "Street" version of GS610 could retail for $4-$7. MMI and MSEP are discussing the opportunity of using Kasey Kahne as a marketing conduit for B2B relationships for the proposed GS610 "Street" brake fluid. The current version of GS610 will continue to focus efforts on private label and/or securing large contracts with either a factory race team or an entire racing series. As information becomes available a progress report will be released.

Arie Luyendyk Pro Series: Through the advice of the Steiner Bros., Spray n Shine waterless wash & wax is currently undergoing a label redesign to adequately serve the clientele and business relationships of the Steiner Bros. Their specialty is the mass retail stores including Wal-Mart, Target, Sam's Club and Home Depot. The Steiners believe a redesigned label will capture and showcase the product, which will be more appealing to consumers and assist in moving the product from the shelves much faster. Because a initial short run of the current label was produced, the balance will be sold in stores, on the Internet and through tradeshow sales. Additionally, RJE Associates, a TV shopping channel expert, is securing times for MSEP to interview with QVC to demonstrate Spray n Shine with two-time Indy 500 winner Arie Luyendyk. Upon completion of the redesigned label, Quadriga MotorSports will begin rolling out the balance of its product line.

In other news, Quadriga MotorSports, a division of MotorSports Emporium, Inc., filed its corporation paperwork with the State of Nevada.

About MotorSports Emporium, Inc.

MotorSports Emporium, Inc. is a fast-track, multi-faceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1 and other racing series, spectators, classic car and high-performance auto enthusiasts, professional and amateur mechanics and discriminating consumers in search of high-quality auto parts and accessories. MotorSports Emporium's marketing plan is to reach consumers through mass market retailers, auto parts suppliers, and home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information visit www.motorsportsemporium.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.