Moto Cross Wheel Plays Double-Duty For Del Taco; Del Taco To Become First Advertiser on Moto Cross Wheels at X-Games.Business Editors & Restaurant Writers LAKE FOREST, Calif.--(BUSINESS WIRE)--Aug. 15, 2002 Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. today announced it is taking its advertising full circle at the 2002 Philadelphia X-Games as the company becomes the Moto Cross industry's first wheel advertiser. Del Taco will sponsor top-ranking moto cross rider Tommy Clowers and use the real estate on his wheels to display the company's logo. The wheel disk, made of carbon fiber laminate laminate, n a thin slice of porcelain or plastic fabricated in a dental lab, which is cemented to the front of the teeth to cover gaps, whiten stained teeth, or reshape chipped or broken teeth. , bolts directly to the swing arm of the motorcycle and remains stationery and readable covering the bike's back wheel. The disk gives Del Taco logo exposure to the X-Game's Bicycle Stunt and Moto Cross events taking place on Aug. 15. The expected audience turnout for these events should exceed 35,000 with an additional television audience of more than 250,000. "Del Taco has been actively sponsoring action sports for more than a year," said Joe Senger, director of marketing at Del Taco Inc. "It was time to launch our program to the next level by sponsoring moto cross, and riding on Tommy Clowers' back wheel is an excellent opportunity to reach thousands of moto cross fans, as well as capture important cable coverage of the event." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bill Williamson, vice president of operations at Wheel Ad Corp. of Huntington Beach Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif., Del Taco is the first advertiser to avail itself of the opportunity to be on the wheel of a moto cross bike. The space has an equivalent event advertising cost of $15,000 or more, added Williamson. In addition to Clowers' bike, Del Taco's logo will be on the wheels of a female moto cross exhibition taking place throughout the day. Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that operates, or franchises, more than 400 Mexican quick-service restaurants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . |
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