Motion Research Picks Cypress's WirelessUSB Radio System-on-a-Chip For Motorcycle Helmet Display.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Cypress Semiconductor Cypress Semiconductor is a semiconductor design and manufacturing company. It began operations in 1982 and listed publicly in 1986. Two years later, the company shifted over to the New York Stock Exchange under the symbol, (NYSE: CY). Corp. (NYSE NYSE See: New York Stock Exchange :CY) today announced that Motion Research has chosen Cypress's WirelessUSB(TM) radio-system-on-a-chip to provide wireless connectivity for its SportVue(TM) MC1, the world's first motorcycle Heads Up Display (HUD Hud (h  d), a pre-Qur'anic prophet of Islam. Hud unsuccessfully exhorted his South Arabian people, the Ad, to worship the One God. ). The MC1 is an easy-to-install device, mounted onto motorcycle
helmets, that displays real-time information inside a driver's
visor. With the advent of the low-cost SportVue MC1, what was previously
only accessible to military and sci-fi pilots is now available to
everyday riders.
"The backbone of the MC1 is its ability to relay crucial information, such as speed, RPM and gearing, from the bike to the helmet instantaneously," said Dominic Dobson Dominic Dobson (born September 14, 1957 in Stuttgart) is a German-born former CART and Craftsman Truck Series driver who made 7 starts in the Indianapolis 500 with a best finish of 12th in 1992, over 60 starts in the CART (Champtionship Auto Racing Series), with a best finish of , President and Founder of Motion Research. "WirelessUSB gave us the ability to do so without encountering interference from the simultaneous use of mobile phones or two-way radios. It's easier and faster to read this information from your helmet display while traveling at high speed than continually glancing down at the instrument cluster." Cypress's WirelessUSB system provides transparent wireless connectivity to the user as well as the designer. Solutions based on WirelessUSB combine robust performance, interference immunity and ease of use. "Motion Research has taken the first step in bridging the gap between Top Gun and reality," said Deepak Sharma, senior product marketing manager in Cypress's Computation and Consumer Division. "SportVue offers users a thrilling experience, and provides performance advantages. Cypress is pleased that WirelessUSB removes installation hassles, which have previously plagued Bluetooth headsets." About SportVue SportVue is a fun and functional performance accessory designed to enhance the sports enthusiast's experience by displaying real-time vital information with minimal distraction. In addition to the SportVue MC1, Motion Research's motorcycle HUD accessory, Motion Research has been working with original equipment manufacturers (OEMs) and value added resellers (VARs) to integrate SportVue HUD into a variety of other products. For more information on SportVue, go to www.sportvue.com. About WirelessUSB WirelessUSB, offered by both Cypress and its second-source partner, Atmel Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ATML ATML Automatic Test Markup Language ATML Automated Test Markup Language ), delivers the best combination of performance and cost versus competing wireless technologies. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, WirelessUSB enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency. The DSSS (Direct Sequence Spread Spectrum) See spread spectrum. (Direct Sequence Spread Spectrum)-based technology is robust to interference and has claimed 88 design wins to date. About Motion Research With the convergence of HUD technology, consumer awareness and cost, Motion Research is poised to meet the market needs for personal head-mounted displays and monitors, especially in consumers and industrial applications. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report written by the McLaughlin Consulting Group dated August 2004, personal head-mounted display sales are projected to grow from $75M in 2004 to $1B in 2008. Motion Research is at the forefront of this growing market. As an information display and monitoring solutions provider, Motion Research offers not only products but also development services using the company's portfolio of intellectual properties. Motion Research is well-positioned to offer specialized product development and consulting services for unique applications. More information about the company is available at http://www.motionresearch.com. About Cypress Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors CY. More information about the company is available online at www.cypress.com. Cypress and the Cypress logo are registered trademarks and WirelessUSB is a trademark of Cypress Semiconductor Corporation. All other trademarks are the property of their respective owners. |
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