Mother's Day Inspires the Sale of Flowers Online, According to May's NRF/Forrester Online Retail Index.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 19, 2000 The National Retail Federation (NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française ) and Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ), in conjunction with Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. Online, today announced the results of the latest NRF/Forrester Online Retail Index. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the fifth survey in a monthly series, flowers and linens/home decor bloomed, despite a decrease in overall spending per consumer. The Index also revealed increases in several big-ticket categories, including appliances, furniture, and car rentals. "It comes as no surprise that Mother's Day contributed to the significant increase in flower sales -- leaping from $54 million in April to $72 million in May," said David M. Cooperstein, research director at Forrester. "As the number of consumers shopping online continues to increase, so does the number of categories in which they shop -- the days of buying only books, music, and software are long over." The May NRF/Forrester Index also reveals a decrease in spending on several small-ticket items, including, music, apparel, and toys/videogames. The music category dropped from $104 million in April to $72 million in May; apparel fell from $173 million to $153 million; and spending on toys/videogames sank from $90 million to $75 million. Offsetting these convenience categories are appliances, furniture, and car rentals, which were the largest growing big-ticket categories. Spending on appliances leapt leapt v. A past tense and a past participle of leap. from $13 million in April to $26 million in May; furniture went from $30 million to $50 million; and car rental sales expanded from $124 million in April to $182 million in May (see Figure 1). Total spending increased from $3.2 billion in April to more than $3.3 billion in May, with the average spent per consumer decreasing from $256 to $249. "We look forward to using the NRF/Forrester Index to map how online retail is affected by the seasons, as well as various holidays," said Scott Silverman, NRF's vice president, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the retailing. "Due to holiday vacations, summer is typically a slower time for some brick-and-mortar retailers. In light of the online shopping boom, it will be interesting to see how these historical shopping patterns play out on the Internet. About The Index The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first 10 business days of the month from an online panel developed by Greenfield Online. The survey results for April 2000 were fielded from May 1 through May 15, 2000. The monthly panel is weighted to Forrester Research's Benchmark Panel, which surveyed nearly 90,000 US and Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. members of a consumer mail panel developed by NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , a market research firm. Data was weighted to demographically represent the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. population. The survey was fielded from late November 1999 to February 2000. About The National Retail Federation The National Retail Federation is the world's largest retail trade association with membership that encompasses all retail formats and channels of distribution including department, specialty, discount, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , Internet, and independent stores. NRF members represent an industry that encompasses more than 1.4 million US retail establishments, employs more than 20 million people -- about 1 in 5 American workers -- and registered 1999 sales of $3.0 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. . NRF's international members operate stores in more than 50 nations. In its role as the retail industry's umbrella group, NRF also represents 32 national and 50 state associations in the US as well as 36 international associations representing retailers abroad. The Index can be found on the National Retail Federation Web site at www.nrf.com. About Forrester Research, Inc. Forrester Research is the leading independent Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester's eResearch(TM) Reports, an array of advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , bit products, and topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. events. Established in 1983, Forrester is headquartered in Cambridge, Mass. Forrester's European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. Research Center is located in Amsterdam, Netherlands, and its UK Research Centre is located in London. Additional information about Forrester Research can be found at www.forrester.com. About Greenfield Online Greenfield Online, Inc. is a totally Internet-enabled, full-service marketing research provider. The company's core business is to conduct online custom consumer and business-to-business studies that are faster, better, and richer than traditional marketing research. Greenfield's Digital Consumer(TM) tracking studies examine e-commerce subjects and important vertical markets. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with a satellite office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For additional information about Greenfield Online and its services, please visit the company's Web site at www.greenfield.com. eResearch is a trademark of Forrester Research, Inc. Digital Consumer is a trademark of Greenfield Online, Inc.
(Figure 1)
May/April 2000 NRF/Forrester Online Retail Index
Total spent by Total spent by April Index
category in May category in April results
(in thousands) (in thousands) (May/Apr)
Small-ticket items
Software $ 117,302 $ 112,732 1.04
Books $ 141,256 $ 155,894 0.91
Music $ 116,291 $ 117,899 0.99
Videos $ 72,558 $ 104,855 0.69
Office supplies $ 101,545 $ 100,058 1.01
Apparel $ 153,502 $ 173,938 0.88
Footwear $ 45,277 $ 49,427 0.92
Jewelry $ 53,956 $ 61,745 0.87
Flowers $ 72,776 $ 54,593 1.33
Linens/home decor $ 64,441 $ 48,973 1.32
Health and beauty $ 134,219 $ 112,117 1.2
Small appliances $ 33,998 $ 34,018 1.0
Toys/videogames $ 75,316 $ 90,795 0.83
Sporting goods $ 47,371 $ 61,135 0.77
Tools and garden $ 44,029 $ 44,454 0.99
Big-ticket items
Computer hardware $ 303,368 $ 317,116 0.96
Consumer electronics $ 151,858 $ 133,008 1.14
Appliances $ 26,430 $ 13,593 1.94
Furniture $ 50,645 $ 30,432 1.66
Food/beverages $ 113,531 $ 124,497 0.91
Airline tickets $ 593,869 $ 607,981 0.98
Car rental $ 182,195 $ 124,526 1.46
Hotel reservations $ 277,811 $ 274,045 1.01
Other $ 369,931 $ 347,879 1.06
Total spending $3,375,324 $3,295,709 1.02
Number of shoppers 13,540 12,865 1.05
Average spent per consumer $ 249.29 $ 256.18 0.97
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