Mossy Automotive Dealer Group Adopts DealerSocket Platform for Customer Relationship Management; Move Standardizes Nine Dealerships in California and Texas on the DealerSocket CRM platform, Uniting Sales, Service, CSI and Marketing.

SAN CLEMENTE, Calif. -- Mossy Automotive dealer group has adopted an enterprise-wide CRM solution using DealerSocket, a platform developed by FireSocket, a growing software company serving automotive dealer organizations across the U.S. E[acute accent]The move to DealerSocket, formalized in early 2006, impacts all departments at all ten dealers in the San Diego-based company. Mossy represents four nameplates - Nissan, Ford, Chevrolet, and Toyota - and operates in ten dealerships in major markets. E[acute accent]In 2004, Mossy Nissan of Houston selected DealerSocket to work within its Procede(R) dealer management system to integrate a single customer's data between the sales floor, internet sales, marketing, customer service, marketing departments and automotive service. Strong results boosting Mossy Houston Nissan's customer satisfaction index (CSI) and optimizing sales and service operations lead Mossy to expand the DealerSocket platform beyond its lone Houston location. Today more than 400 employees work on the deployed enterprise-wide CRM system. E[acute accent]The Mossy organization traces its history back to 1921 and is recognized for many industry firsts in automotive selling, including one of the country's first no pressure selling policies in 1989. Called "silent selling", customers were encouraged to walk the lines of automotive inventory at Mossy Nissan in San Diego, viewing cars and comparing prices with sales people politely waiting inside the dealership until the customer requested them. E[acute accent]"We've had a love affair with selling cars the right way since 1921, and we wouldn't be around if we didn't know how to service customers right. But the DealerSocket platform allows us to further build on our personal, one-on-one customer relationship and leverage that relationship through all of our communications with that customer over time throughout our nine dealer franchises in multiple states," said Jason Mossy, the executive responsible for selecting the DealerSocket platform. E[acute accent]Jonathan Ord, CEO of FireSocket, agreed. He said the Mossy organization represents one of the best enterprise-wide uses of CRM technology in the automotive industry. E[acute accent]"We're proud to be associated with the 'Ideal Customer Experience' mindset and process that have been deployed at Mossy," he said. "This is an automotive group that is laying out the future of automotive selling." E[acute accent]For more information on this implementation, please go to www.firesocket.com.

E[acute accent]About Mossy

E[acute accent]Established in 1921 when Wiley Mossy went into business selling Buicks from his dealership in New Orleans, today the Mossy Automotive Group spans ten automotive dealerships and is based in San Diego, California. Still a family business, Mossy represents four nameplates - Nissan, Ford, Chevrolet, and Toyota - and operates its dealerships in major markets in the Southwestern United States.

E[acute accent]About FireSocket

E[acute accent]Based in San Clemente, California, FireSocket is a CRM software provider focused on providing the most comprehensive solution available to the U.S. automotive dealership market with its DealerSocket platform. Currently more than 375 dealers use the DealerSocket solution to optimize and manage their sales, customer communications and service department operations. Dealership franchises of all sizes, including Van Tuyl, Cush, Gosch, Larry H. Miller, Ken Garff, Tuttle Click, Findlay, United Auto Group, Mossy and Hendrick Automotive, to name a few, are using the DealerSocket platform because of its proven ability to optimize operations, revenues and profits. More information available at www.firesocket.com.