Mossimo Announces the Hiring of Mali Shrinivas as Chief Financial Officer.

Business Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb. 6, 2004

Mossimo, Inc. (NASDAQ: MOSS) announced the hiring of Mali Shrinivas to the position of Chief Financial Officer. Mr. Shrinivas, 43, joins Mossimo from Deloitte Consulting where he was responsible for the CFO Services Vertical in the consumer products sector. The Company also announced that Manny Marrero has stepped down from his position as Chief Financial Officer.

Prior to Deloitte Consulting, Mr. Shrinivas served as Chief Financial Officer of Dynarc AB, where he was instrumental in the successful completion of an $82 million secondary offering of the Company's public stock and helped restructure the capital of the Company in anticipation of its growth plans. Dynarc was a publicly-traded, Swedish manufacturer and retailer of children's clothing with over 600 stores worldwide and revenues of approximately $650 million which was ultimately sold to three major European retailers; British Home Stores, Marks & Spencer and Littlewoods. Mr. Shrinivas has held senior level financial positions with a number of public companies throughout his career including Nielsen Solution Systems and RAM Ltd. He has also consulted for many of the world's premier consumer brands including Levi Straus & Co., Limited Brands, Gap, Inc., LVMH Moet Hennessy Louis Vuitton, The Estee Lauder Companies and Avon Products, Inc.

Edwin Lewis, Vice Chairman and President stated, "I am very pleased to have someone of Mali's caliber join our team. His broad financial experience, particularly in retail and apparel, will be an invaluable asset as we look to further expand our business and diversify our operations. I look forward to working closely with him to achieve our long-term strategic, operational and financial goals."

"Moss and I would like to personally thank Manny Marrero for his hard work and contribution over the past two years," further commented Mr. Lewis. "We wish him all the best in his future endeavors."

Founded in 1987, Mossimo, Inc. is a designer of men's, women's, boy's and girl's apparel and footwear, home textiles, cosmetics, eyewear and other fashion accessories such as jewelry, watches, handbags, belts and hair care products.

The matters discussed in this news release with respect to operations and future results, and the benefits thereof, are forward looking statements that involve risks and uncertainties, including the demand for the Company's products in Target stores which have not traditionally sold the Company's products, changes in consumer demands and preferences, shifting trends in the overall retail and apparel market, competition from other lines and uncertainties generally associated with product introductions and apparel retailing. Forward looking statements are not guarantees and involve known and unknown risks and uncertainties, any of which could cause actual results to vary materially from anticipated results. More information on risk factors, which could affect the Company's financial results, is included in the Company's Forms 10-K and 10Q , filed with the S.E.C.