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Moss Micro Sets New Standard For Sales Force Automation Scalability/Synchronization.


IRVINE, Calif.--(BUSINESS WIRE)--July 29, 1998--

Benchmark Tests Show that ActiveSales Scales to 10,000 Users and

Processes Nearly 5.5 Million Transactions in Less Than 25 Minutes

Moss Micro Inc., a leading provider of technologically-advanced sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists.  (SFA See sales force automation.

SFA - Sales Force Automation
) software solutions, Wednesday announced that ActiveSales(TM) 3.0 sets a new SFA industry benchmark for synchronizing synchronizing,
n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship.
 10,000 users concurrently against a large-scale database.

ActiveSales' advanced, 100 percent industry standard, COM-based architecture provides extraordinary performance for communicating information throughout large, global corporations with mobile sales forces. In tests conducted last week at Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail,  ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer.  Labs, ActiveSales 3.0 consistently and reproducibly synchronized 10,000 concurrent users in 24 minutes and 40 seconds, processing 5,482,581 transactions (3,704.4 per second) with a minimum transaction size of 1K. The benchmark was performed running ActiveSales on Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 NT 4.0, Microsoft Message Queue A storage space in memory or on disk that holds incoming transmissions until the computer can process them. See messaging middleware. , Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System.  on a Compaq Proliant 6500 Server.

"We were confident that ActiveSales would scale for large enterprise sales organizations, and the test results from Microsoft prove it," said Ken Moss, chief executive officer and chairman of Moss Micro Inc. "ActiveSales has now set the bar for performance and scalability by which all enterprise class SFA applications are measured. Besides the high performance and proven scalability, we'll continue to make ActiveSales easy for our customers to use, customize and deploy to their enterprise field sales forces."

"The ActiveSales' architecture, combined with Microsoft technology, has produced very impressive results," said Simon Johnston, Application Development Consultant, Microsoft Corporation's Premier Support for Developers Lab. "ActiveSales can clearly support thousands of concurrent users, which squarely places ActiveSales at the enterprise application level."

"Moss Micro has quantified its ability to support large and widely-dispersed mobile sales force automation environments. Moss Micro's use of independent, third-party companies, such as Microsoft, to measure and observe its findings should serve as a model for other SFA suppliers making claims in this regard," said Christopher Fletcher of Boston's Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2.  Inc.

The Rapidly Expanding SFA Market

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Gartner Group (company) Gartner Group - One of the biggest IT industry research firms.

Address: Connecticut, USA.
, Sales Force Automation is among the fastest growing categories in the client/serer software industry. Gartner reports that the SFA industry generated revenues of about $1.7 billion in 1997 and will grow to nearly $4 billion in revenues by 2000. Dataquest predicts compound average annual growth of 44 percent between now and 2000. A Robertson-Stephens analyst predicts the industry will achieve revenue of more than $5 billion by 2001.

Moss Micro's rich legacy of custom SFA application development extends to manufacturing organizations, resort/tourism companies, technology companies and financial institutions. ActiveSales 3.0 fully leverages this SFA development legacy to create the industry's most technically advanced SFA system.

The COMmitment to Enterprise-Class Architecture

The first enterprise-class SFA solution based solely on the proven COM-architecture, ActiveSales 3.0 with VBA (Visual Basic for Applications) A subset of Visual Basic that provides a common language for customizing Microsoft applications. VBA supports COM, which allows a VBA script to invoke internal functions within Excel, Word and other COM-based programs or to make use of  support delivers a powerful, robust and highly fleed-loop SFA system designed for medium to large, global, sales-driven organizations. ActiveSales 3.0 uses functional components within an integrated container to truly illustrate the benefits of a COM-based architecture. The scalability and functionality of ActiveSales 3.0 components combine to make ActiveSales 3.0 a comprehensive information platform to help sales professionals, and their management, effectively track and communicate sales/marketing campaigns and programs.

Pricing and Availability

ActiveSales 3.0 is available immediately. Server prices start at $25,000 and ActiveSales client pricing starts at $2,500 per seat. Contact Moss Micro at 800/608-6585, 949/260-0300 for International pricing information, or send E-mail to sales@mossmicro.com.

About Moss Micro

Moss Micro is a privately-held company and the worldwide technology leader in enterprise level sales force automation, customer information management and automated marketing software systems. Moss Micro has a rich legacy of developing custom, robust sales force automation software solutions, and the company leverages this legacy in the development of ActiveSales 3.0, the industry's most advanced Internet-enabled, object-oriented, client/server software solution available today. ActiveSales delivers a high degree of usability, performance, integration and customization available, enabling organizations to empower sales professionals and management to provide better communications about the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , what works and what doesn't.

Moss Micro has strategic partnerships with Microsoft and Siemens Nixdorf See Fujitsu Siemens.  Information Systems AG, in addition to a number of system integrators. Moss Micro customers can be found in the banking/finance, telecommunications, transportation, manufacturing and technology. Moss Micro's headquarters are located at 28 Executive Park, Irvine, Calif. 92614 and has sales offices in greater Washington, D.C. and in Silicon Valley. For more information, visit the company's Web site at http://www.mossmicro.com or call Dan Chmielewski at 949/260-0300, Ext. 247.

ActiveSales is a trademark of Moss Micro Inc. Other product and company names herein may be trademarks of their respective owners.

CONTACT: Moss Micro Inc., Irvine

Dan Chmielewski, 949/260-0300, Ext. 247

danc@mossmicro.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 29, 1998
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