Morse's Jaguar is top car star.
The dark red Jaguar Mk II beat all of James Bond's Aston Martins, Chitty Chitty Bang Bang and the Italian Job's Mini Coopers in a poll to mark the launch of the Post Office's new motor insurance.
Men tended to opt for the fast cars from the Bond films, while women chose the more sentimental VW Beetle Herbie and Chitty Chitty Bang Bang in the YouGov survey.
When deciding which car they would prefer to drive, people over 50 again picked Morse's Jaguar.
Those in their 20s went for the faster Aston Martin V12 from the Bond film Die Another Day.
1, Jaguar Mk II, Inspector Morse
2, Mini Cooper, The Italian Job 1969
3, VW Beetle, Herbie
4, Chitty Chitty Bang Bang
5, Aston Martin DB5, Goldfinger
6, Aston Martin V12, Die Another Day
7, DeLorean, Back To The Future
8, Aston Martin DB5, Goldeneye
9, Mini Cooper, The Italian Job 2003
10, Pontiac TransAm, Knightrider.