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Morning winners.

The KLEC-FM, 106.3 (now oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s.

Oldies are typically from R&B, pop and rock music genres.
 KOLL-FM) ratings collapse over 12 months may make some wonder who's winning the Little Rock radio market's morning battle.

After all, the time slot Continuously repeating interval of time or a time period in which two devices are able to interconnect.  is a key advertising revenue generator. About 40 percent of all revenue in some cases during a 24-hour period comes from that 6 a.m.-10 a.m. period.

As we're well aware now, Archway Broadcasting-owned KLEC KLEC Kentucky Legislative Ethics Commission , with what was an "alternative" format, dropped 68.2 percent in the 12-plus age demographic ratings from Winter 2003 to Winter 2004, according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 Arbitron Inc. radio ratings.

The Lick lost ground to active rock rival KDJE-FM, 100.3, owned by Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, which saw a roughly 26 percent gain to 4.3 from 3.4 for the same period and demographic. Corey and Jay's move from KLEC to KDJE in March 2003 appeared to hurt KLEC even more than it helped The Edge.

Morning ratings show KSSN KSSN Korean Social Security Number  and Bob Robbins as the morning chump, with better numbers than the usual 12-plus numbers Arbitron makes available to the public.

A look at the top-10 ratings by the 35-to-64 age group and 25-to-64 shows more details on who's really grabbing the ears of morning listeners--at least for those demographic groups for Winter 2004 released on May 5.

Most of the top-10 stations in the 35-64 group had better morning numbers than their 12-plus, 24-hour numbers.

Despite all the fanfare and trash talking between rival morning DJs, Corey and Jay didn't fare as well with the 35-64 group with a 1.7 share (No. 15) but moved up considerably with the 25-64 group (4.2 share, No. 9 rating). Tommy Smith Tommy Smith may refer to:
  • Tommy Smith (footballer born 1945), spent much for his career with Liverpool
  • Tommy Smith (footballer born 1980), presently plays for Watford
  • Tommy Smith (racing) (1920–1998), Thomas John (T.J.
 at KMJX-FM, 103.7, more than doubled the station's numbers for the 35-64 and 25-64 groups over the 12-plus numbers. KIPR KIPR Kiss Institute for Practical Robotics  in the morning was lower than its overall numbers.

Stanley Knox's crew at The Morning Buzz, KABZ-FM, 103.7, had the No. 14 ranked morning show with a 2.1 share for 35-to-64, lower than KABZ's 3.2 overall in 12-plus (No. 12 in the market). KABZ rose to No. 12, but slipped to a 2.0 share, in the younger 25-64 group in the mornings.

Coming in as trash talkers, Les (Staley) and Terry (Jaymes) at Archway's KKZR FM, 93.3, The Razor, had a 0A share for the 35-64 group, and a 1.8 for 25-64, which put them at a tie at No. 13.

They've since been replaced by Hoser ho·ser  
n. Canadian Slang
A clumsy, boorish person, especially an uncouth, beer-drinking man.


1. US slang a person who swindles or deceives others

 (operations manager See datacenter manager.  Andrew Todd) and Taco Bob (Jamie Eatman).
Winter Demographics

6-10 a.m.                    35-64/    12-Plus
Station     Format           Share    (24 hours)

KSSN-FM     Country          15.0        12.1
KARN(A/F)   News/Talk         8.8         6.9
KMJX-FM     Classic Rock      8.6         4.1
KOKY-FM     Urban AC *        7.8         5.5
KURB-FM     Hot AC *          6.3         6.0
KHKN-FM     Country           5.5         5.2
KKPT-FM     Classic Rock      4.8         3.7
KMSX-FM     AC *              3.6         2.9
KLAL-FM     Hits/Pop          3.2         4.7
KIPR-FM     Urban             2.9         7.4

Station     Format          Share       12-Plus

KSSN-FM     Country          11.0        12.1
KMJX-FM     Classic Rock      8.9         4.1
KURB-FM     Hot AC *          8.7         6.0
KOKY-FM     Urban AC *        7.9         5.5
KARN(A/F)   News/Talk         6.5         6.9
KLAL-FM     Hits/Pop          5.7         4.7
KIPR-FM     Urban             5.2         7.4
KKPT-FM     Classic Rock      4.7         3.7
KDJE-FM     Active Rock       4.2         4.3
KMSX-FM     AC *              3.0         2.9

* Adult Contemporary
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Article Details
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Title Annotation:Outtakes: an inside look into Arkansas media
Comment:Morning winners.(Outtakes: an inside look into Arkansas media)
Author:Holcombe, Carl D.
Publication:Arkansas Business
Geographic Code:1U7AR
Date:Jun 14, 2004
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