More free PCPS Practice Management Forums coming this fall.The online PCPS PCPS Primary Care and Population Sciences PCPS Partners for Child Passenger Safety PCPS Pleasant Corners Public School (Canada) PCPS Plymouth Counselling and Psychotherapy Service (UK) Practice Management Forums series has been a huge success since its June launch. Free to PCPS members, the series will continue this fall with more live, interactive PowerPoint presentations from nationally recognized practice management experts. The presentation topics cover the gamut of critical issues, from marketing and practice growth to recruitment and retention. As always, CPAs will be able to pose questions from the comfort of their own desks, in real time, to the speakers. The first Forum of the fall will be "Developing Your Firm's Marketing Plan," presented by Jennifer Lee Wilson Lee Wilson (born May 23 1972 in Mansfield, England) is a former professional footballer and current first team manager of Gedling Town of the Northern Counties East Football League Division One. , Co-Founder of ConvergenceCoaching. Speaking Sept. 21 from 2:00 p.m. to 3:30 p.m., ET, Wilson will discuss a practical, effective approach to help practices develop marketing plans. In this forum, attendees will learn about the following: * Uncovering who should be involved in marketing planning inside the firm. * Creating marketing strategy. * Elements of a marketing plan. * What the firm's marketing plan should address. * Marketing planning tools available. Other upcoming Forums promise to deliver practical information and insights to member firms as well. They include: * "Performance Evaluations Performance evaluation The assessment of a manager's results, which involves, first, determining whether the money manager added value by outperforming the established benchmark (performance measurement) and, second, determining how the money manager achieved the calculated return that Work! The Power of Communication." Presented by Mark Koziel. AICPA AICPA See American Institute of Certified Public Accountants (AICPA). Senior Technical Manager-Firm Practice Management/PCPS, Oct. 18, 2:00 p.m. to 3:30 p.m., ET. * "Pricing on Purpose--Implementing Value Pricing For the strategic management concept, see . In public roads and transport, value pricing or road pricing is the practice of raising funds by charging users directly rather than via taxation. in Your Firm." Presented by Ron Baker Ronald Baker (born November 19, 1954 in Gary, Indiana) was a former American football offensive lineman between 1978 and 1988 for the Baltimore Colts and the Philadelphia Eagles of the NFL. He played college football at Oklahoma State University. , best-selling author of Professional's Guide to Value Pricing, The Firm of the Future, Pricing on Purpose and Measure What Matters to Customers. Nov. 14, 2:00 p.m. to 3:30 p.m., ET. The Practice Management Forums are restricted to PCPS members only. Members receive an e-mailed invitation to register before each Forum. To learn more or to join PCPS, go to www.aicpa.org/pcps. |
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