More Than 800 Attend QUALCOMM's Sold Out Inaugural BREW Developer Conference; BREW SDK Now Available for Download.
Business Editors/High-Tech Writers
SAN DIEGO--(BUSINESS WIRE)--May 17, 2001
QUALCOMM Incorporated (Nasdaq: QCOM QCOM Qualcomm, Inc. (stock symbol) ), pioneer and world leader of Code Division Multiple Access (CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. ) digital wireless technology, attracted more than 800 wireless application developers, device manufacturers, carriers and other wireless industry professionals from around the world to its inaugural "BREW 2001: Developer and 3G Technology Conference," May 8-10, 2001. The commercial release of the BREW Software Development Kit (SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.
SDK - Software Developers Kit (or "Software Development Kit"). (TM)) took place at the conference and is now available for download at http://brew.qualcomm.com.
In a wide range of general and breakout sessions, conference attendees explored exciting wireless application development opportunities enabled by QUALCOMM's new Binary Runtime Environment for Wireless BREW is an application development platform created by Qualcomm for mobile phones. It was originally developed for CDMA handsets, but has since been ported to other air interfaces including GSM/GPRS, UMTS, and CDMA. (TM) (BREW(TM)) platform and third-generation (3G) CDMA wireless technology.
Dr. Paul E. Jacobs, QUALCOMM executive vice president, opened the conference by providing attendees a look at the opportunities that the BREW platform, a very thin applications environment for wireless devices, is bringing to the wireless market and to the end user. The BREW platform provides applications developers with an open, standard platform upon which to develop their products.
"By providing a unified platform to develop, download and execute wireless data applications, the BREW platform enables a broad range of compelling, useful new software and services, and opens the door to a global market of hundreds of millions of subscribers," said Jacobs.
When focusing on benefits to consumers, Jacobs commented that the killer application Killer Application
Killer application or "killer app" is a buzzword that describes a software application that surpasses all of its competitors.
The term is sometimes used to describe a type of software. has already been created. "The killer app A software application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. For example, in the late 1970s, the VisiCalc spreadsheet was the killer app for the Apple II, providing reason . is BREW's ability to download applications," Jacobs said.
Second-day general session speeches included: "BREWing the Wireless Telecosm," by renowned technology writer and futurist George Gilder George F. Gilder (born November 29, 1939, in New York City) is an American writer, techno-utopian intellectual and co-founder of the Discovery Institute. His 1981 bestseller Wealth and Poverty ; "The Technology and Economic Importance of a State-of-the-Art Wireless Device Platform," by Philippe Kahn Philippe Kahn (born March 16, 1952) is an American technology innovator and entrepreneur, French-born, known as the founder of Borland, a producer of software development tools for as well as Starfish Software, the creator of the first wireless synchronization , founder, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LightSurf Inc.; and "Chipsets for a Multimode World," by Tony Thornley, QUALCOMM executive vice president and chief financial officer. Panel discussions with developers and wireless carriers covered, "Writing BREW Applications for 3G Services" and "Expanding Markets: Wireless Data Trends and the Need for Client and Client/Service Applications."
QUALCOMM also provided a detailed technical overview of the BREW architecture and training sessions on how to create wireless applications using the SDK. The SDK includes Windows(R)-based tools that allow developers to create and test applications in a standard development environment.
"With the commercial release of the SDK, developers worldwide can begin writing applications for the BREW platform, taking us one step closer to the release of BREW-enabled commercial services later this year," said Peggy Johnson, senior vice president of QUALCOMM and general manager of QUALCOMM Internet Services. "QUALCOMM is excited to bring opportunities that the BREW platform offers to wireless application developers. During the conference, we received overwhelmingly positive feedback from the developers in attendance."
The conference showcased three tracks dedicated to the business and technical aspects of the BREW initiative, as well as 3G technology market opportunities.
The tracks included:
DEVELOPER BUSINESS TRACK
-- Monetization Options and Payment Cycle -- The BREW Developer Alliance Program -- Where BREW Fits in the World Among Microbrowsers, J2ME, Operating Systems and Other Platforms -- Mobilizing Your Music -- Wireless Data Strategy -- Position Location Applications
DEVELOPER TECHNICAL TRACK
-- BREW Technology Overview
-- Getting Started with the BREW Software Development Kit
-- Advanced Topics: Networking
-- Advanced Topics: Graphics
-- Receiving the "TRUE BREW" Compatible Stamp
3G TECHNOLOGY WIRELESS MARKET TRACK
-- 3G CDMA
-- Wireless Data: Myths, Realities & Trends
-- New Dimensions: adVENTURES in the Wireless Internet
-- The Economics Driving Wireless Internet
To access selected audio rebroadcasts of the conference, please visit the Events Section at http://brew.qualcomm.com until July 1, 2001.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications wireless communications
System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. products and services based on the Company's CDMA digital technology. The Company's business areas include CDMA integrated circuits Integrated circuits
Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. and system software; technology licensing; the BREW applications platform; Eudora(R) e-mail software; digital cinema systems; and satellite-based systems including portions of the Globalstar(TM) system and wireless fleet management systems, OmniTRACS(R) and OmniExpress(TM). QUALCOMM owns patents that are essential to all of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies worldwide. QUALCOMM has licensed its essential CDMA patent portfolio to more than 100 telecommunications equipment manufacturers worldwide. Headquartered in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif., QUALCOMM is included in the S&P 500 Index and is a 2001 FORTUNE 500(R) company traded on The Nasdaq Stock Market Nasdaq stock market
The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. (R) under the ticker symbol Ticker Symbol
An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors QCOM.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent to which any developers eventually bring applications of the sort described to market, the Company's ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed and the BREW platform is adopted and deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company's SEC reports, including the report on Form 10-K Form 10-K
A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.
See 10-K. for the year ended September 24, 2000, and most recent Form 10-Q Form 10-Q
See 10-Q. .
QUALCOMM, OmniTRACS and Eudora are registered trademarks of QUALCOMM Incorporated. OmniExpress, BREW and BREW SDK are trademarks of QUALCOMM Incorporated. Windows is a registered trademark of Microsoft Corp. Globalstar is a trademark of Loral QUALCOMM Satellite Services, Incorporated. All other trademarks are the property of their respective owners.