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More Taste. More Joy.(TM) More Success as Kibbles 'N Bits(R) Celebrates Its 10 Millionth Case Milestone; Look Who's The Big Dog Now... The City of Pittsburgh Officially Proclaims April 19 as ''Kibbles 'n Bits Day''.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Kibbles 'n Bits Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Del Monte Foods. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones.

In 1995, the brand was acquired by Del Monte.
(R), Kibbles 'n Bits, dogs can't get enough of Kibbles 'n Bits. Del Monte Pet Products, a division of Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California.

It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands,
 Company (NYSE NYSE

See: New York Stock Exchange
:DLM See ILM.

DLM - Distributed Lock Manager on distributed VMS systems.
), announced that its Kibbles 'n Bits brand is celebrating a significant milestone this fiscal year - for the first time ever, the popular dog food sold 10 million cases of Kibbles 'n Bits dog food within one year's time.

"Kibbles 'n Bits has been growing market share four years in a row -- demonstrating that consumers want to provide the best taste for their dogs as a way to embrace them as members of the family," said Barry Shepard, Managing Director of Del Monte Pet Products. "Selling 10 million cases of Kibbles 'n Bits dog food is a tremendous milestone. We believe the secret to our success starts with a superior tasting product with 100 percent nutrition that dogs love, remarkable marketing that truly celebrates the wonderful bond that families share with their dogs, and brilliant sales execution for our customers that bring the brand's fun and unique characteristics to life for families and their pets."

Employee celebrations will be conducted tomorrow in Pittsburgh, the home of the Kibbles 'n Bits brand, as well as Lawrence, Kansas Lawrence, Kansas

Union stronghold where Quantrill’s Confederate band killed more than 150 people (1863). [Am. Hist.: EB, VIII: 338]

See : Massacre
, where the brand's production facility is located. The City of Pittsburgh officially proclaimed April 19th as "Kibbles 'n Bits Day" and has provided an official proclamation An act that formally declares to the general public that the government has acted in a particular way. A written or printed document issued by a superior government executive, such as the president or governor, which sets out such a declaration by the government.  as part of the celebration.

The Kibbles 'n Bits brand, which is known to offer More Taste. More Joy.(TM) to four-legged friends, has consistently grown market share 11 out of 13 quarters during the past four years.

"At Kibbles 'n Bits we are passionate about offering quality food and fostering an emotional connection between families and their four-legged friends," said Shepard. "It's an exciting opportunity to grow our pet business through the organic growth of our existing brands like Kibbles 'n Bits, as well as through acquisitions such as the Milk-Bone(R) and Meow Mix(R) businesses. We are thrilled to celebrate this incredible milestone of 10 million cases sold and look forward to the continued success of this thriving business."

Enough to Feed 7.3 Million Chihuahuas

Selling 10 million cases of Kibbles 'n Bits in one year is no small feat. To put this in perspective...
--  That's enough dog food to feed an estimated 7.3 million
        Chihuahuas (on average) or almost 550,000 Great Danes for a
        year (on average).

    --  If you laid 10 million cases-worth of Kibbles 'n Bits pieces
        end-to-end, you could:

        --  Go back and forth from the Earth to the Moon more than six
            times.

        --  Circle the globe more than 128 times.

        --  Go back and forth from Pittsburgh (Home of Kibbles 'n
            Bits) to San Francisco (Del Monte Headquarters)
            approximately 611 times.

    --  If you piled the Kibbles 'n Bits bags on the football field at
        Heinz Field in Pittsburgh, the product would cover the field
        up to a depth of 209 feet OR would fill almost 136
        Olympic-sized swimming pools.


About Kibbles 'n Bits

For 25 years, Kibbles 'n Bits, and the brand's more than 50 products, has combined the savory savory, name for any plant of the genus Satureja, aromatic herbs and subshrubs of the family Labiatae (mint family). Commonly cultivated as border ornamentals or potherbs are two species of the Mediterranean region and surrounding areas: summer savory (S.  flavors of chicken and beef for a crunchy crunchy - floppy disk , chewy chew·y  
adj. chew·i·er, chew·i·est
Needing much chewing: chewy candy.



chewi·ness n.
 taste that makes meal time joy time for dogs of every size and breed. Kibbles 'n Bits products have 100% complete and balanced nutrition. It's a meal you'll love to feed -- and your dog will love to eat. Visit the brand online at www.kibblesnbits.com.

About Del Monte Foods

Del Monte Foods is one of the country's largest and most well known producers, distributors and marketers of premium quality, branded and private label food and pet products for the U.S. retail market, generating over $3 billion in net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 in fiscal 2005. With a powerful portfolio of brands including Del Monte(R), Contadina(R), StarKist(R), S&W(R), College Inn(R), 9Lives(R), Kibbles 'n Bits(R), Pup-Peroni(R), Snausages(R), Pounce(R) and Meaty Bone(R), Del Monte products are found in nine out of ten American households. For more information on Del Monte Foods Company (NYSE:DLM), visit the Company's website at www.delmonte.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 18, 2006
Words:688
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