More Online Gaming Sites Choose Eyeblaster Casual In-Games Advertising Platform.Atrativa Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. Latest to Use eb.in-games for High-Impact Video Ads NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Eyeblaster, the global leader in integrated digital marketing services and technology, today announced Atrativa Latin America, the largest online games provider serving Latin America, will use eb.in-games, the casual games ad platform from Eyeblaster to develop and deliver high-impact video ads to its downloadable casual game environments. "Advertisers and marketers now have access to premium game inventory with the capability to target audiences who are highly engaged with the content they are viewing," said Ronaldo Bastos, Director of Business Development at Atrativa. "Streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. is a proven format for making a branding impact with viewers and advertisers can now be certain that they are reaching desired consumers without impacting the gaming experience, courtesy of the effective eb.in-games solution." Atrativa will leverage the eb.in-games solution to gain a new, previously-untapped revenue opportunity. Game developers and Web publishers partnering with Atrativa in utilizing the in-game model will also gain the opportunity for additional revenue streams. NET, a Telmex company and one of the largest cable TV and telecom companies in Brazil, will be one the first advertisers to take advantage of the effectiveness of interactive video and static ad formats within game environments on Atrativa. As the leading distributor of casual games in Latin America, Atrativa is offering streaming video ad inventory on twelve best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best downloadable games, including Super Collapse 3, Mah Jong mah jong or mah-jongg Noun a game of Chinese origin, played using tiles bearing various designs, in which the players try to obtain a winning combination of tiles [Chinese, literally: sparrows] Medley and Sudoku provided by GameHouse. Atrativa also plans to release more Eyeblaster-enabled games from additional game developers in the near future. "Latin America is one of the fastest-growing markets for online gaming See gaming. . The in-game ad model has demonstrated strong initial results and we expect additional portals and advertisers around the world to leverage this successful model and opportunity," said Gal Trifon, Eyeblaster's president and chief executive officer. "As the leading distributor of casual games in Brazil, Atrativa can now provide advertisers a terrific way to reach and engage new audiences with their brands." Additional "Powered by Atrativa" casual game distribution sites are expected to use the eb.in-games solution in Brazil, including Yahoo! Brasil, Brasil Telecom Brasil Telecom S.A. (BrT) is a major Brazilian telecommunications company headquartered in the Brazilian capital of Brasilia. The company is one of three land line telephone companies in Brazil that emerged from the break-up of Telebrás. , IG, Ibest and Terra, among others. The new in-games ad solution on Atrativa launched in October 2006. Eyeblaster and RealNetworks launched a joint in-games ad solution in June 2006 and it showed immediate breakthrough results, including greater than 20 percent click-through rates and more than 1.5 million in-game streaming video ads served to more than 500,000 unique users. About Eyeblaster Eyeblaster is the global leader in integrated digital marketing services and technology. Its powerful, yet easy to use suite of products allows the creation, delivery and management of interactive communications that deliver meaningful results. Eyeblaster has been offering digital innovations since 1999. The company has headquarters in New York, and offices in Amsterdam, Barcelona, Beijing, Chicago, Guangzhou, Hamburg, Houston, Milan, London, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Paris, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Sao Paolo, Sydney, Taipei and Tokyo with research & development facilities in Israel. For more information, please visit www.eyeblaster.com. About Atrativa Latin AmE[umlaut umlaut (  m`lout) [Ger.,=transformed sound], in inflection, variation of vowels of the type of English man to men. ]rica S/A S/A System AdministratorS/A Service/Agency S/A Special Agent S/A Spectrum Analyzer S/A Situational Awareness S/A Selective Availability (GPS satellite mode) S/A Services/Agencies S/A Sub-Assembly Founded in March of 2000, Atrativa is an online entertainment and technology publishing company that delivers download games, single and multiplayer online games and other entertainment contents to consumers and businesses in Brazil, Portugal and Latin America. Among our main distribution partners are leaders in the Brazilian internet market such as Brasil Telecom, UOL UOL Universo Online (Brazilian internet provider) UoL University of London UOL Ultima on Line (multiplayer role-playing game) UOL Unit of Learning UOL Upper Operating Limit UOL Underwater Object Locator , IG, Ibest among other worldwide players with Latin American operations such as Terra (Telefonica) and Yahoo. In addition to a distribution network via distribution partners, Atrativa operates its own portal - (www.atrativa.com.br) selected by public vote as the best entertainment site in Brazil, winner of the iBest 2005 award and ranked among the Top 3 finalists of the iBest award in 2006. In 2005 and 2006 Atrativa was considered, by INFO magazine, one of the "100 most important e-commerce companies" of Brazil. http://www.atrativa.com.br/institucional/institucional_us_aboutus.jsp |
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