More Americans eating organic products.
The survey shows that consumers are buying organic products for a variety of reasons, with 58% of respondents saying they believe organic foods are better for the environment and 54% say for their health. Additionally, 57% believe buying and using organic products are better for supporting small and local farmers. About one-third of respondents believe organic products taste better, and 42% believe organic foods are better quality.
Despite wider variety throughout all aisles, produce still remains the number one category of organic food purchases, with 68% of the respondents who currently choose organic foods seeking fresh organic fruits and vegetables. Survey respondents are seeking other organic foods as well: bread or baked goods (26%), non-dairy beverages (26%), eggs (26%), dairy products (24%), packaged goods such as soup or pasta (19%), meat (22%), frozen foods (18%), prepared foods or ready-to-go meals (14%) and baby food (7%).
The primary barrier to trying organic products is still price; 73% believe organics are too expensive. However, with the growth of the organic foods industry, prices are becoming more competitive as the availability and variety increase.
|Printer friendly Cite/link Email Feedback|
|Publication:||Food & Drink Weekly|
|Article Type:||Brief Article|
|Date:||Oct 25, 2004|
|Previous Article:||USTR urges EU to lift sanctions over imports from the United States.|
|Next Article:||House Caucus to take another run at U.S. sugar program.|