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More 7-oz. bottles coming from Miller.

More 7-oz. bottles coming from Miller

Miller Lite, High Life and Lowenbrau Special are now available in new, 7-oz. longneck nonreturnable bottles. In addition, the Miller Genuine Draft 7-oz. bottle, introduced earlier this year, is being expanded into seven additional states.

"The longneck bottle, both in 12-oz. and 7-oz., is a package in demand," said Richard Strup, vice president-brand management, Miller Brewing Co. "Consumers have responded very favorably to the Miller Genuine Draft 7-oz. `Ice Breaker' and they've asked for a similar package for our other brands."

Packed in six-pack basket carriers, the new package will replace the 7-oz. "pony" bottles and the 7-oz. Lowenbrau "cub" bottles. The longnecks have twist-off caps and are packaged in cases of 24.

Shipments of the 7-oz. packages for Lite, High Life and Lowenbrau Special to Miller distributors began in mid-November.

The Genuine Draft 7-oz. bottle is being expanded into New Mexico, Kansas, Iowa, Montana, Minnesota, Michigan and Wyoming.

PHOTO : THE LONG AND SHORT OF IT - Miller Lite, High Life and Lowenbrau are now available in new, 7-oz. longneck returnable bottles, according to the Miller Brewing Co. Also, the Genuine Draft 7-oz. bottle will be expanded into seven additional states.
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Title Annotation:Miller Brewing Co.
Publication:Modern Brewery Age
Date:Dec 3, 1990
Words:196
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