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FARMERS GROUP INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic.

Antonym: dec.
. rolled out the largest advertising campaign in its history featuring two new commercials--"More" and "Pleasantville."

"More" features classic movie clips with famous characters saying "more" in each excerpt ex·cerpt  
n.
A passage or segment taken from a longer work, such as a literary or musical composition, a document, or a film.

tr.v. ex·cerpt·ed, ex·cerpt·ing, ex·cerpts
1.
. With scenes from Oliver!, The Exorcist ex·or·cism  
n.
1. The act, practice, or ceremony of exorcising.

2. A formula used in exorcising.



exor·cist n.
, Fried Green Tomatoes and Show Biz Bugs Show Biz Bugs is a Warner Bros. animated short originally aired in theaters on November 2, 1957. It is billed as a Looney Tunes and it has Bugs Bunny and Daffy Duck as its main characters.  Bunny, the commercial delivers the message that Farmers offers more of what customers want--discounts and service, said Jeffrey Beyer, Farmers' senior vice president and chief communications officer The chief communications officer or CCO is a job title for the head of communications, public relations and/or public affairs within an organization. Most typically, the CCO reports to the chief executive officer (CEO) of a corporate entity or president of an operating unit. . Farmers is planning to increase its ad spending in 2006, Beret said.

"Pleasantville" was shot on the set of the movie with the same name and features a neighborhood with partially restored cars that sets the scene for the commercial's message--people should be careful not to buy stripped-down auto coverage.

Created by Campbell-Ewald, the spots will run in heavy rotation almost every day during network and primetime shows.

The commercials also are running in local markets through Farmers' agent co-op programs.
COPYRIGHT 2006 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Farmers Group Inc. advertises
Publication:Best's Review
Article Type:Brief article
Geographic Code:1USA
Date:Apr 1, 2006
Words:153
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