Montgomery Research begins publication of "Revenue" magazine.

Montgomery Research, Inc. (MRI; San Francsico, CA), a consulting firm that focuses on "the convergence of technology and business," has begun the publication of Revenue, a new magazine devoted to covering all aspects of the affiliate marketing business model and to raising industry standards, MRI said. It will be published six times a year with a mIxed controlled and paid circulation of 125,000.

Distribution will include members of industry organizations, requesting subscribers and "key opinion influencers" such as retail executives. It will also be sold at newsstands. MRI said the new title explores the strategies, technologies, designs and best practices that help affiliates and merchants achieve success in affiliate marketing, that part of e-commerce through which independent web publishers generate commissions by introducing consumers to the sites of larger merchants. MRI said that currently, over one million affiliates generate more than $1 billion in revenue for merchants and large retailers.

Editorial will include industry news, product reviews and case studies, as well as information on attracting new merchants and potential affiliates, and merchant strategies. The first issue includes: an overview of Internet retailing and an examination of the ethical issues associates with marketing on the web; online guerilla marketing; dealing with "cybercreeps," including spammers and hackers; and, an examination of five affiliates who "make real money."

Publisher Nick Smith said "we've found tremendous demand from affiliates, merchants and advertisers for this publication. We view affiliate marketing as an important stage in the growth of e-commerce that will benefit consumers and merchants with better web content, higher ethical standards and competitive pricing."