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Monterey Pasta reports significant growth in retail grocery/club store business; two new zone managers hired to handle growing account base in the northeast and southeast.


DANVILLE, Calif.--(BUSINESS WIRE)--March 29, 1995--Monterey Pasta While the only basic difference between these names is the shape of the pasta, each pasta is typically matched with a particular sauce based on cooking time, consistency, ability to hold sauce, ease of eating, etc.  Company (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:PSTA PSTA Pinellas Suncoast Transit Authority (Florida, USA)
PSTA Pennsylvania Science Teachers Association
PSTA Professional Surfing Tour of America
PSTA Pennsylvania State Troopers Association
) announced Wednesday a nearly 23 percent increase in new grocery and club store accounts selling its fresh gourmet pasta products across the nation.

This increase has occurred during the first several months of 1995.

"Up until now, our retail grocery, club store, foodservice distribution business has been growing at a healthy pace," said Anthony W. Giannini, vice president of sales and marketing at Monterey Pasta Company. "However, this recent growth spurt growth spurt Pediatrics A period of rapid growth in middle adolescence; ♀ ↑ ±8 cm/yr ±age 12; ♂ ↑ ±10 cm/yr ± age 14; GS is orderly, affecting acral parts–ie, hands and feet grow before proximal regions,  is consistent with our in-house market studies and plans. We know there is a significant potential for expansion in this market segment, and we intend to take full advantage of it. Monterey Pasta Company products currently are available in only 10 to 15 percent of the major metropolitan areas across the nation."

As of March, 1995 new significant chain accounts now carrying Monterey Pasta products are Giant Foods in Maryland, Albertson's in Phoenix, Basha's in Arizona and PriceCostco's Northwest division Two of North America's major professional sports leagues contain a Northwest Division.
  • The NBA's Northwest Division consists of Denver, Minnesota, Portland, Seattle and Utah.
  • The NHL's Northwest Division consists of Calgary, Colorado, Edmonton, Minnesota and Vancouver.
 covering Washington, Oregon, Montana and Utah. These chains account for nearly 300 new points of distribution.

"We have proven during the past six months that we are fully capable of increasing sales and distributing our products to major U.S. metro areas This article is about the music production team. For the article about population centers, see metropolitan area.

Metro Area are a Brooklyn-based dance music production team composed of Morgan Geist and Darshan Jesrani.
," said Giannini. "Our healthy, fresh California-style pasta products have been well received. With a nearly tripling of the size and capacity of our production facility now complete, we are excited about being able to serve as yet untapped markets. We are right on track with our grocery and club store planning goals."

Two new zone sales managers sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 have been hired by Monterey Pasta to cover the expanding retail grocery and club store business. Steven M. Goldberg, 37, who has almost ten years experience in pasta sales in the Boston area, was the national sales manager for Trios branded products. He will handle the Northeast and the Northern states of the Midwest. John C. Cook, 34, will cover the Southern Zone in the East and Midwest. Cook was the business development director covering Texas, Oklahoma and Arkansas for the Pepsi Cola Company, and has strong experience dealing with retail clubs and grocery store accounts across the southern tier The Southern Tier is a geographical term that refers to the counties of New York State west of the Catskill Mountains along the northern border of Pennsylvania.

The region is bordered to the south by the Northern Tier of Pennsylvania, and together these regions are known as
 of states.

Lance H. Mortensen, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Monterey Pasta Company, said, "Bringing in knowledgeable and experienced new members to enhance our sales team was an absolute must. Our sales force, led by Tony Giannini, vice president of sales and marketing, will allow us the opportunity to expand quickly in an organized fashion to cover a significant portion of our business."

Monterey Pasta Company, based in California, produces a premium line of fresh gourmet pasta and pasta sauces served through a chain of company-owned quick-serve "Monterey Pasta Company" restaurants and distributed through retail grocery and club stores under the "Monterey Pasta Company" brand name. The company's existing restaurants are located in upscale shopping and financial centers in California, Colorado, Texas and Washington.

CONTACT: Monterey Pasta Company

Juleen Murray, 510/736-9200
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 29, 1995
Words:492
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