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Monsanto, St. Louis, is cutting the list price of its Roundup Original MAX herbicide for the 2005 season.


Monsanto, St. Louis, is cutting the list price of its Roundup Original MAX herbicide for the 2005 season. The company also is enhancing the Roundup Rewards program for growers that utilize Roundup WeatherMAX[R] or Roundup Original MAX as part of their Roundup Ready[R] Soybean system. "We've strengthened the risk-sharing elements of Roundup WeatherMAX and taken a list price reduction on Roundup Original MAX so farmers can choose the Roundup-branded product they want, without sacrificing the proven crop safety, efficacy, and risk sharing benefits they've come to expect with a Roundup brand," said John Raines, U.S. marketing lead for Monsanto.

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Title Annotation:Marketing News
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2004
Words:102
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