Monday game.
To communicate Monday Night Football's move from ABC ABC
in full American Broadcasting Co.
Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. to ESPN ESPN Entertainment and Sports Programming Network ,
the cable sports channel bought two of the highest profile outdoor spots
in the country: Madison Square Garden Coordinates:
Current arenas in the National Hockey League
Western Conference Eastern Conference in New York and the Hotel Figueroa
in Los Angeles.
The gigantic triptych in L.A. shows the San Diego Chargers “Chargers” redirects here. For other uses, see Charger.
The San Diego Chargers are a professional American football team based in San Diego, California. playing
the Oakland Raiders--the two NFL teams geographically closest to L.A.
Meanwhile, a massive print, poster, TV and radio campaign promotes a new
weekly lifestyle centered on Monday nights. According to Aaron Taylor,
vice-president of Sports Marketing at ESPN, the campaign by Wieden
Kennedy New York features a different message each day of the week:
Wednesday: There's an existential void in the universe ...
Thursday: First day you can smell football ... Friday: Casual day at
work, so wear that NFL jersey
Saturday: College football can tide you over, but ... Sunday: Lots
of pigskin and weekend chores ... Monday: Finally, the Big Event ...
Tuesday: Water cooler talk looking back at last night's game.
The campaign has generated some impressive results for ESPN, a
subsidiary of Walt Disney Co. in Burbank. The return of the New Orleans
Saints The New Orleans Saints are a professional American football team based in New Orleans, Louisiana. The Saints are currently champions of the Southern Division of the National Football Conference (NFC) in the National Football League (NFL). to the Superdome on Sept. 25 marked "the first time ESPN has
ever delivered an average of more than 10 million homes for a
telecast," according to Taylor. After three weeks, the games rank
as the second, third, and fourth most-watched programs in cable TV
history.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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